Make Me Read

The Online Ads Blog

Why Facebook & Google advertising work better together

In an increasingly complex and omni-channel world, more and more performance marketers are recognising that traditional attribution models are broken. Last-click attribution, commonly used in the industry to measure the effectiveness of one channel over another, simply isn’t...

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MakeMeReach is now a Google Premier Partner

What if online advertisers are seeing in 2D? What if you are missing a crucial layer of insight - a deeper level of vision - that could bring clarity on the full customer journey?

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MakeMeReach and HAVAS on stage at Facebook Global Partner Summit 2018

We were proud to have been invited by Facebook to present a session this week at the Global Partner Summit in New York.

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Meet Vincent, R&D Director at MakeMeReach

Think of Vincent as one of the ‘steering wheels’ of the MakeMeReach platform. From both a technology and architecture perspective, it’s his role to steer the team in the right direction with future development and ensure our solution remains cutting-edge.

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Keys to Black Friday (part 2): Use mobile to go local

While the value of online purchases during the Black Friday and Cyber Monday shopping weekend is growing (rising 14.4% last year to US$13.03 billion), online shopping has by no means taken over. In fact, over 90% of annual retail sales in the US still happen in brick-and-mortar stores!

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Social ad-dicts podcast

The first ever social ad tech news podcast!

Each week we digest the most important social ad media news and compile it into a concise podcast ready for your Tuesday morning commute.

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Let us help you get the Facebook Pixel correctly installed!

Facebook advertising is powerful - you already knew that. But to really get the most out of your investment you need to have the Facebook pixel correctly installed.

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MakeMeReach at Advertising Week New York 2018

This week we're at Advertising Week New York, the worldwide gathering of marketing, advertising, technology and brand professionals. Advertising Week is a one-of-a-kind experience, now taking place across 5 global cities throughout the year, and featuring daytime seminars, workshops, networking, world-class...

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5 new Snapchat retail features, just in time for Black Friday

Last week Snap Inc. announced some major advertising additions to their main app, of particular interest for retail and e-commerce businesses - just in time for the big holiday shopping season.

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