The explosion of channels, ad formats, targeting options and reporting functionality available to online advertisers in 2019 means you need a unique set of skills. But what are they exactly?
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Hyundai France recently collaborated with Socialyse and MakeMeReach, with our Franchise Feature. The new feature enabled them to effectively reach people on Facebook, who were located around their various dealerships, driving traffic to the stores during Open Days!
So the January sales are almost here in many parts of Europe, and if you’re a retail or e-commerce business, focused on the European market, there’s no doubt your ad campaigns will be well underway.
Here at MakeMeReach, we’re a big fan of Stories. As a format they’ve changed social media, providing a way for people to share snapshots of their life in a quick, ephemeral and fun way.
As marketing channels multiply, it’s amazing how quickly inconsistencies can creep in. From your website, to your company’s different social profiles, to email, to the way you present your brand in search and display advertising, retaining a clear and consistent brand is harder than you might think.
Once upon a time, marketers believed the customer journey was linear. And, years ago, maybe there was a lot of truth to that. But today, with the exponential growth in the number of marketing channels and options for consumers, the customer journey has changed dramatically.