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The Online Ads Blog

Drive-to-store: your advertising options across the major networks

Getting people into a shop, restaurant, dealership, or other place of business is a critical marketing objective for any business with physical locations, and online ads are a powerful tool to accomplish this. One study reported that 49% of in-store purchases today are...

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Webinar: Key Takeaways from Google Marketing Live

Google Marketing Live is an annual conference where partners and advertisers from around the world come to hear what's next in Google advertising, get deeper insight and learn new best practices to drive success.

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Google search ads: 4 new metrics to improve results

Until recently, advertisers running Google Search ads could rely on the average position metric to understand how their ad ranked against those of their competitors among paid search results. Google recently announced the end of average position, which they have replaced with 4 new metrics that provide advertisers...

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Highlights of F8 2019

F8 - Facebook's annual developer conference in sunny San Jose, California - is over for another year. The event welcomes thousands of developers, advertisers and agencies from around the world, for two full days of learning and inspiration on the future of Facebook and its family of apps.

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The Ultimate Guide to Advertising on Instagram: May 2019 Edition

Since the platform's creation in 2010, Instagram has greatly evolved, and its user base has grown dramatically. With 1 billion monthly active users, Instagram offers a unique opportunity for marketers to reach their target audiences through advertising.

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Beachy Media keep their finger on the pulse of social with MakeMeReach

Beachy Media is a 360 degree communications, marketing, and design agency based in New York. They’ve established a reputation for bringing expertise and innovation to the table with every project, and have a roster of industry-leading clients to prove it.

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Meet Dmytro Bilash, co-founder of Captain Growth

We believe AI is not just the future of marketing - it's the present. Over the last few months we have been on the hunt for companies leading the way in AI for digital advertising, and Captain Growth ticked all the boxes.

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Webinar: reaching Gen Z audiences on social

Generation Z—those born in the mid-90s through to at least the mid 2000s—are the next wave of customers. For many businesses, Gen Zers already make up the majority of their client base, so knowing how to reach and engage them on social media is critical for long-term success.

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