Purchased in 2014 for around US$19 billion, WhatsApp is Facebook’s most expensive acquisition. And, if growth in user numbers is anything to go by, it has been a wildly successful one. From 450 million users when it was acquired by Facebook, WhatsApp’s user base has more than tripled to 1.5 billion users today.
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No matter what industry you're in, your business will be interested in acquiring customers more cheaply. It’s pretty straightforward - the less you pay to get a new customer, the greater your margin, and the more profit your business makes - and the happier your boss is with your work!
Instagram’s user base has grown dramatically since the platform’s creation in 2010. With 1 billion monthly active users, Instagram offers a unique opportunity for marketers to reach their target audiences through advertising.
Facebook Live can be a great way to get the word out about your brand or service, or just an interesting and engaging way to build relationships with your audience.
Since we're over half way through the year, we thought it'd be worthwhile to go back over some of the major social advertising updates across the 4 major networks in 2018.