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The Social Ads Blog

Rihanna and Snapchat: When advertisers cross the line

With Rihanna at their head, the people of the internet are unhappy with Snapchat. The company this week received widespread criticism for approving an ad that made a joke out of domestic violence. The ad, from games publisher ‘Would you Rather’, asked users whether they would...

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Should you outsource your social advertising?

Are you just getting started with advertising on social media? We know it can be daunting! With the huge variety of different platforms, ad formats and targeting options it can be hard to know where to start.

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4 quick tips to overcoming ad fatigue

Ad fatigue is a growing problem for advertisers everywhere. It’s what happens when your target audience has been shown an ad too many times, and CTR falls while the ad frequency continues to rise. In today’s day and age, social media users have become pretty good at ignoring ads and, worse, might even choose to...

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MWC 2018: AI and the Future of Messaging

Artificial Intelligence was a big theme at this year’s Mobile World Congress. “Of course it was”, I can hear you muttering under your breath - “when is AI ever NOT a major theme at a tech conference these days?”

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A bunch of Facebook metrics are being deleted: Here they are

Facebook last week announced that in July 2018 it will removing a number of ads metrics. The social media giant has identified a series of metrics that are either dated or ‘unhelpful’.

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Social ad-dicts podcast

The first ever social ad tech news podcast!

Each week we digest the most important social ad media news and compile it into a concise podcast ready for your Tuesday morning commute.

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Introducing Facebook trip consideration

Picture this: it’s a cold, rainy Monday morning in the dead of winter. You’re queuing up at the bus stop on your way to work with only one thing on your mind: “I NEED to book a holiday”. You know you want to spend a couple of weeks lying on the beach in the sun...but where?

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Highlights from Mobile World Congress (MWC) 2018

Mobile World Congress (MWC) is simply massive. As the global mobile industry’s largest gathering, the event saw some 108,000 people converge on Barcelona this week. It’s an opportunity for global brands to make some big announcements, and this year featured around 2,300 exhibitors. The conference also included...

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The changing face of Snapchat: 6 recent updates analysed

You don’t have to be a rocket scientist to figure out big stuff is happening at Snapchat. With an  announcement coming out almost every second day, Snapchat looks to be shifting strategically and undergoing something of a renaissance. It has been an important platform for social media advertisers for a few years now (...

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