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The Social Ads Blog

Complementary Snapchat & Facebook campaigns drive down CPM for blackpills

A video-on-demand service that produces and distributes exclusive shows, blackpills was created for mobile. They offer content that is fun, raw, intense and liberated, optimized for mobile.

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Facebook taking steps to monetize WhatsApp: our analysis

Purchased in 2014 for around US$19 billion, WhatsApp is Facebook’s most expensive acquisition. And, if growth in user numbers is anything to go by, it has been a wildly successful one. From 450 million users when it was acquired by Facebook, WhatsApp’s user base has more than tripled to 1.5 billion users today.

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CPA too high? Take these steps to lower it

No matter what industry you're in, your business will be interested in acquiring customers more cheaply. It’s pretty straightforward - the less you pay to get a new customer, the greater your margin, and the more profit your business makes - and the happier your boss is with your work!

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The Ultimate Guide to Advertising on Instagram: August 2018 edition

Instagram’s user base has grown dramatically since the platform’s creation in 2010. With 1 billion monthly active users, Instagram offers a unique opportunity for marketers to reach their target audiences through advertising.

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The GDPR 2 months on: what has changed?

We are over 2 months into this new GDPR world - but what has changed? Sure, we all received a barrage of opt-in emails around the 25th of May...but what has practically changed since then?

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Social ad-dicts podcast

The first ever social ad tech news podcast!

Each week we digest the most important social ad media news and compile it into a concise podcast ready for your Tuesday morning commute.

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Introducing Facebook playable ads

Facebook today has announced the launch of playable ads - an interactive ad format allowing users to engage in feed with the experience of an app or game, before clicking through to download it.

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Here's the workaround to boosting your Facebook Live!

Facebook Live can be a great way to get the word out about your brand or service, or just an interesting and engaging way to build relationships with your audience.

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WATCH: Tour de Social - 2018's major social advertising updates

Since we're over half way through the year, we thought it'd be worthwhile to go back over some of the major social advertising updates across the 4 major networks in 2018. 

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