As we’re entering the last part of the year, advertisers have to put in place new strategies in order to reach their goals. It’s not easy, as competition dramatically increases at this period of the year. Last year, we saw a 44.5% increase in CPMs in the last two months of the year, vs. the average CPM of the other months. Yet, some of our clients generated their best results ever, at scale.
Here are some of the bidding, and campaign setup advice we gave them.