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Today we are thrilled to announce that we just hit a new milestone at MakeMeReach.
After integrating our platform with Facebook, Instagram and Twitter, we are now offering Ads in Messenger. We are proud to be one of the first Facebook Marketing Partner to offer this option to its clients.
With more than 1 billion monthly active users, Messenger has become one of the most popular and fastest-growing social platforms.
Facebook has been slowly enhancing the ways businesses can privately communicate with people since late 2011. Messenger now gives brands an unprecedented way to build personal connections with their customers: users can connect with businesses to schedule appointments, ask questions about their products and services and more.
The first step before connecting with your users in Messenger is to connect in their Facebook feed. You will target them with an “Ads that open a conversation” type.
When a person clicks or taps on your ad in News Feed, a conversation with your business will immediately open in the Messenger app (if the person is on a mobile device) or on the web (if the person is on a desktop computer). People can return to this message conversation at any time on any device with Messenger installed to continue the conversation.
As soon as they clicked on this first ad in their feed, users open a conversation in their Messenger app.
Brands have to welcome them with a specific message: text, images, and different buttons can be added. You can offer to call them back, you can link to a specific page on your website, invite them to login in your app, find the closest store selling your products, or for brands that already have bots, trigger some specific actions.
Only with MakeMeReach will brands be able to retrieve previous welcome messages. As for your creative libraries, you will be able to find past messages and won’t have to start over for each campaign you create.
Once you have started the conversation with users in their Messenger, you’re gonna be able to retarget them every time you want.
Sponsored messages can be sent one week after the conversation start to reactivate the lead, but it can also be seen as a new way to communicate, at scale, with customers and prospects. You can use your ad to promote new or seasonal offerings and engage your customers in a personal real-time conversation.
In term of format, sponsored messages benefit from the most advanced feature of the MakeMeReach platform: complex A/B testing, automatic creation flow, and engagement optimization.
Our product and tech teams have been working hard for the past weeks to integrate this new platform. Thanks to our close partnership with Facebook (MakeMeReach is one of the few official Facebook Marketing Partner) they have been able to nicely leverage the hard work they made for Facebook integration, but this does not mean they did not face some big challenges. Before releasing this new offer, they have been working to have the perfect user experience, as friendly as on our other ads channels.
“It’s a big milestone for MakeMeReach and I’m very proud of our engineers. Now we will start launching the first campaigns with our clients and learn from this completely new way of doing ads. I can see amazing things happening with the combination of Ads, Bots, and hyper-targeted offer.”
About Mélissa Sanchot Our Head of Marketing and Communication, Mélissa, is constantly thinking outside of the box. Managing the whole marketing department at MakeMeReach is no mere feat, but with a mind bursting with innovative ideas, we’re always excited to hear her next cutting edge blogpost.All posts by Mélissa Sanchot
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