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Market Trends

MakeMeReach Workshop: focus on Ads in Instagram Stories

Written by
6 Jun, 2017

MakeMeReach-Instagram Header - Workshop

After the workshop on Canvas in April, MakeMeReach is hosting a new exclusive workshop on Ads in Instagram Stories.

RDV June, the 30th – 9:30am to 10:30 am

With Julie Pellet, Brand Development Lead - Southern Europe at Instagram
and Prachya Butsiri, Head of Managed-Service at MakeMeReach

94 rue de Provence – 75009 PARIS

Also on Facebook Live

Introducing Ads in Instagram Stories

With 200M+ unique daily users, Instagram Stories is a must-have in your brand's marketing strategy. Positioning ads between stories enables marketers to increase their brand's awareness through an immediate, full-screen and immersive experience. Instagram Stories ads are actually the first type of ads that allow full-screen 9:16 visuals on the platform and skippable ads to appear between stories in a seamless transition. 

Stories can include a single image or a video of up to 15 seconds. The video format for Ads on the Instagram Feed is already an effective way of targetting your audience but with roughly 70% of stories being watched with the sound on, Ads in Instagram Stories are really bringing the video ad format on Instagram to a next level. 

During this 1-hour workshop, Julie and Prachya will share their expertise on Instagram stories, showcasing the best results, best practices and top tips for marketers who want to create efficient Ads in Instagram Stories Campaigns.

Can't make it to the event? Discover MakeMeReach

About The Marketing Team No matter where we are or what we’re doing, we’re always listening to office gossip… And by that we mean blog content! Innovative features on the platform, clients’ feedback, the latest social ad tech news, we’re a sponge for knowledge. We’re constantly striving to produce unconventional content relating to our social ad tech solutions in order to educate our readers on all the latest in the social-media sphere.

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