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Clients Stories

The Performance Impact of MakeMeReach on Sephora’s Facebook Ads

Written by
15 Sep, 2017

Header Sephora

To give you an insight into how you can get the most out of your social media investment from working with MakeMeReach, we decided to highlight the positive impact MakeMeReach had on Sephora’s Facebook Ads in the Middle East.

Sephora: "The Ultimate Beauty Destination!" in the Middle East.


Founded in Paris in 1969, Sephora, the French cosmetics store chain launched in the Middle East in 2007. Since then, it has become a leader with 31 stores in the five markets (UAE, KSA, Bahrain, Qatar, Kuwait). The chain boasts a wide range of leading worldwide brands whilst also housing their own brand: Made In Sephora. In terms of advertising, in order to drive purchases both online and in store, they entrust OMD MENA with their social media advertising investment.

OMD reached out to MakeMeReach to help manage their Sephora account in June this year. Within just three months OMD already reported strong improvements in terms of performance! Compared to May 2017, the results of the Sephora Facebook Ads campaign from June to August speak for themselves:

Chiffres Sephora

These very promising results achieved in only three months convinced OMD MENA to continue operating through MakeMeReach on the Sephora account. The agency is now using the ad tech solution for other accounts in their portfolio.

Stanislas Brunais, Senior Director - Performance at OMD MENA: "MakeMeReach's tool helped our team improve the performance due to the great user experience. The reporting dashboards save so much time in managing and reporting on the campaigns."

Want to know how MakeMeReach scaled Sephora's social ads? Download the full case study

About The Marketing Team No matter where we are or what we’re doing, we’re always listening to office gossip… And by that we mean blog content! Innovative features on the platform, clients’ feedback, the latest social ad tech news, we’re a sponge for knowledge. We’re constantly striving to produce unconventional content relating to our social ad tech solutions in order to educate our readers on all the latest in the social-media sphere.

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