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Why use a Facebook Marketing Partner?

Written by
26 Sep, 2017


You may be using a Facebook Marketing Partner (or "FMP") without even realising they're part of an impressive ecosystem. Have a read of our blogpost, to understand the importance of Facebook Marketing Partners for managing your ad campaigns at scale, improving measurement, reaching new audiences or more.

Facebook Marketing Partners are vetted for excellence in specific fields that align with the Facebook native tools. They build the next generation of tools and services for the Facebook platform.

Almost 200 partners are using Facebook APIs to create innovative solutions on top of Facebook native tools in more than 45 countries. Each partner answers one specific need. 7 categories can be found on the FMP Directory and businesses can find partners with expertise in particular countries and industries.

7 different categories of FMP

The Facebook Marketing Partner platform sorts these companies into 7 categories:


1. Ad Technology: to aid with your creatives, audiences, budgets and schedules, not to mention reporting and measurement.


2. Community Management: to better manage pages and conversations.


3. Creative platform: to create original, high-quality content at scale.

4. Small Business Solutions: to amplify your existing efforts when it comes to CRM, email, marketing automation and more.


5. Audience Onboarding: to leverage existing customer databases to find your best customers on Facebook, and then find more people who are just like them.


6. Audience Data Providers: to reach people based on offline actions, such as being a homeowner or shampoo buyer or to target people likely to be interested in your product, even if you don’t have customer data.


7. Measurement: to help you measure business results for customers, across devices and channels, using the key metrics that matter.

Vetted for expertise and results by Facebook

Facebook Marketing Partners are painstakingly vetted not only for capability and expertise, but also for a solid track record of success.

To earn the Facebook Marketing Partner badge, each prospective Partner must demonstrate excellence in at least one specialty, in at least one major country. Facebook reserves the right to grant or remove access to the Program at its sole discretion.

This gives you the confidence to move at the speed you want, knowing you’re working with a proven partner. Facebook does the legwork for you, so you can focus on moving your business forward.

Capture d_écran 2017-09-25 à 14.44.06 Example of Success Stories you can find on the directory to better understand the FMP solutions. MakeMeReach with M&M’s.  Complete case here.

Save time and focus on what really matters

Facebook Marketing Partners help you be more efficient & get more value when working with Facebook.

If you’re running several ads on Facebook, you'll already know how some tasks can be time consuming. FMPs allow you to focus on startegies and new campaign ideas, rather than wasting time re-uploading the same creative or re-writing the same text every time you want to launch an ad.

AI from FMP tools can help you duplicate, automatically A/Btest, or easily adapt a creative to different ad formats. It can also simultaneously analyse all your ads in real time, to automatically optimize them for better performances, (budget reallocation, new targeting etc…)The main goal is for you to deploy more campaigns with little to no manual work.

Because FMPs work on different social media platforms (i.e. Snapchat, Instagram, Twitter...), you can automate your campaign management based on the same rules for all these channels. You’ll also get cross channel reports. This means you don’t have to waste time trying to compare different KPIs or budgets in different currencies instead you have immediate and real time insights into all your social media ad campaigns thanks to these FMPs.

Get the support you deserve

How to implement your pixel, testing another ad format, engaging your community…FMPs have teams of specialized experts in each field, capable of answering all of your questions. Most of them offer email, chat or a dedicated account manager to help you on a daily basis. This is not available from the native tools as they serve millions of customers worldwide.

Stay on top of social media innovation

As official partners, these companies are the first to know about the latest innovations. They have access to Facebook betas and offer the opportunity to test new products, even before their official launch. They are also part of Facebook product brainstormings and often participate in innovation contests.

MMR_Newsletter_PIA MakeMeReach receiving the Partner Innovation Award from Instagram at the Cannes Lions. Complete article here.

FMPs are aware of the most important news in terms of product updates, new formats, best practices, etc, and they can share this knowledge with you, in order to put you at the cutting edge of social ad technology.

Have a specific objective in mind? Want to scale your Facebook Pro Account? Even taking the added cost into consideration, a Facebook Marketing Partner is crucial to improve your perfomances, scale your social ads, and drastically save you time. 

Want to scale your social ads? Discover MakeMeReach

About The Marketing Team No matter where we are or what we’re doing, we’re always listening to office gossip… And by that we mean blog content! Innovative features on the platform, clients’ feedback, the latest social ad tech news, we’re a sponge for knowledge. We’re constantly striving to produce unconventional content relating to our social ad tech solutions in order to educate our readers on all the latest in the social-media sphere.

All posts by The Marketing Team