BUX is the ‘casual trading app that brings the fun back to finance’. Founded in late 2014, the Netherlands-based app rapidly grew and expanded in other European markets such as the United Kingdom, Germany, Austria, Sweden, Denmark, Italy.
In less than 3 years, the app is now available in 8 countries with the recent launch in Spain. To support this exponential growth, Bux invests in social advertising, and particularly Facebook and Instagram ads. The team actually started working with MakeMeReach right after they started leveraging Facebook as a channel of acquisition.
What made Bux choose to work with MakeMeReach instead of another Ad Technology Facebook Marketing Partner? The answer is MakeMeReach’s reporting and automation tools! In fact, the great user experience and dashboards allow BUX to save a lot of time in campaign management and reporting. Besides, MakeMeReach and BUX work hand in hand to test new approaches both on Facebook and Instagram and confirm where to allocate budget.
As a result of this fruitful collaboration, one quarter of the installs were generated through the campaigns driven with MakeMeReach across the 8 countries where the app is available .
These amazing results were only possible with a scale in BUX’s social media investment, which not only supports the growth in existing markets but also the opening in new ones along the way.
Tim Vogel, Head of Performance Marketing, BUX – “Working together with MakeMeReach has allowed us to rapidly scale our user acquisition through social advertising. Their level of support is top-notch and the platform offers a very efficient way to manage campaigns at scale in multiple countries and languages.”