Only on MakeMeReach: Dynamic Homepage

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Here at MakeMeReach, we aim at changing the way advertisers run their campaigns on social media and we participate in creating the future of interaction between brands and people. For that mission to succeed, we build features only available on our cutting-edge platform and we improve them every day so our partners can really get the most out of their advertising investment. Today, let’s focus on our Dynamic Homepage.

A custom homepage for your needs

Our dynamic homepage leverages the Helicopter View, a powerful data analysis and reporting tool we developed that allows users to generate dynamic reports, using data from all their ad accounts. This means you can get a complete understanding of your performances, just from this specific tool, even if you are using dozens of ad accounts on different networks!

You can therefore personalize your homepage with all the key metrics you want to see straightaway when you log in. To create your customized homepage, you have several widgets inside a container and those widgets can be of several types, including but not limited to: Pie Charts, Line Graphs and Campaign List. That means you can create multiple widgets in multiple containers, and apply specific filters at each level. From there, you can chose several widget types, and select the KPIs you would like to report on. Each widget’s data can be exported to Excel, for further analysis.

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Here is a homepage leveraging Pie Charts, Line Graphs, Campaign List and CTR rate KPI widgets, all in one glimpse.


Three cases in which our Homepage is a real time-saver

Cross-platform management

As MakeMereach is vetted by Facebook, Twitter, Instagram and Snapchat, you can follow the performance of all your campaigns in one single place, no matter the social media partners you advertise on. The widgets enable you to compare or isolate the insights coming from all the campaigns you are running on the different networks.

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This is an example of homepage with the Spent (left) and the CPC (right) per Traffic source aka platform partner.


Cross-country management

The custom reporting homepage allows you to not only evaluate the performances of your running campaigns properly but to also adapt and optimize them from those results in just a few clicks. This feature is particularly a time-saver when it comes to multi and cross-countries accounts management as you can get an overview of your campaigns in all accounts and countries that are running in a glimpse. You can choose to display the reports in one single currency of your choice as the MakeMeReach platform integrates real time conversion rate.

Take the example of Netherlands-based BUX, the ‘casual trading app that brings the fun back to finance’. Founded in late 2014. the Netherlands-based app rapidly grew and is now available in 8 European markets and has reached a milestone 1 million users. Our dynamic and custom home page eases drastically BUX team’s daily reporting since it enables them to have an overview of all their campaigns across countries in a glimpse. Thanks to this unique tool, they can visually pinpoint in a second the critical KPIs and other information related to their campaigns.

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Multi-account management

When you’re managing several products, or markets, or clients in the case of agencies, you can have a primary tab showing all your data, and market or product specific tabs having a filtered campaign list. You can filter the Campaign List widget the same way you can filter any other kind of widget. In this case we can imagine that the filter is set at the ad account level, where each tab shows the campaigns of specific ad accounts.

You can also monitor the administration of each account by giving control of your campaigns’ homepage to specific members of your staff, or even other users, individually. Therefore, our multi-account management makes it easy to trade and manage multiple client accounts simultaneously. It facilitates the navigation from one account to another and the sharing of the reports’ information of an account to the concerned client only, without having to disconnect or reconnect every time..

 

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An example of what an agency homepage could look like. Here, the campaign list works with three level i.e. the account, the type of campaign and the campaigns with the selected KPIs.

The MakeMeReach homepage enables you to have a complete view on all your clients’, products’ and/or campaigns’ results at first sight.Whether you are a performance marketer or an agency working with MakeMeReach, you will have complete control of your homepage and can customize the dashboards with time-saving and pre-formated widgets.

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