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Introducing the Complete Guide to Dynamic Ads

Written by
13 Oct, 2017

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Facebook Dynamic Ads (DA) are a revolutionary ad product enabling advertisers to reach new customers and generate conversions from existing ones at scale, faster and more efficiently than ever before.

Dynamic Ads allow advertisers to create campaigns on Facebook and Instagram from which they can synchronise their own product catalog to set up their creatives.

Advertisers can now promote millions of products with just one creative template rather than having to configure every individual product ad.Screen Shot 2017-10-12 at 17.37.01

Dynamic Ads use behavioural information to determine which products should be featured in the Facebook ads each user receives on their newsfeed. They allow you to retarget people who haven’t already been converted, but who have already entered your conversion funnel.

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Dynamic Ads are fully cross-platform, allowing advertisers to retarget their users across the board, from iOS and Android apps to desktop and mobile web.

Facebook even extended the power of Dynamic Ads into travel with DAT (Dynamic Ads for Travel).

While enabling advertisers to implement the main specificities and components of their business model to the DA solution and reach online users who have shown interest more or less tied to their properties the DAT format can even promote hotel / flight options to people who have been taking a trip.

Find out about how dynamic ads can contribute to your social media advertising in our complete and in-depth guide, downloadable here.

Find out how dynamic ads can contribute to your social media advertising Download the full case study

About Mélissa Sanchot Our Head of Marketing and Communication, Mélissa, is constantly thinking outside of the box. Managing the whole marketing department at MakeMeReach is no mere feat, but with a mind bursting with innovative ideas, we’re always excited to hear her next cutting edge blogpost.

All posts by Mélissa Sanchot