Market Trends

5G is coming: What it means for advertisers

Written by
24 May, 2019

Ultra-fast 5G networks have just begun to roll out in several different countries and major phone makers are developing compatible devices. Even though 5G connections are still sparse today, one study predicts that half of US mobile connections will be on 5G by 2025. 5G connection speeds are up to 100 times faster than what has been commercially available up until now, and are virtually lag-free.

speed (1)These revolutionary connection speeds promise to change many parts of our daily lives, giving a major boost to technologies like self-driving cars, virtual reality capabilities, telemedicine services, and connected devices, to name a few.

The arrival of 5G also carries big weight for digital marketers. Here’s a look at some of the major changes 5G is likely to bring to online advertising.  

Evolving ad formats

Video ads

videoThe proliferation of video content has only grown in recent years: one study shows that it will account for 82% of all internet traffic by 2022, so video is also the place to be for advertisers. The super-fast download speeds enabled by 5G will make it easier and more effective than ever to reach consumers with video ads. Advertisers will also be able to diversify the kind of video they produce, with better connections opening the door to longer-format and better quality video.

AR ads

Higher data processing speeds also mean that augmented reality ad experiences will be easier to deliver to consumers. Some advertisers are already running innovative mobile ads using AR, but this type of engaging ad experience is still the exception today—current connection speeds present a challenge for this kind of advertising. As consumer connections improve, it will become easier to deliver more and higher quality interactive ads.

Smart devices

5G smart tech 25G will be key in further establishing the internet of things (IoT). We’ll have more and more connected devices—from household appliances to wearables to vehicles and more—and those connections will become more seamless. This means access to more data from consumers (more on that below), and a greater diversity of ways of advertising to people. If people’s cars and refrigerators are all connected, they also become channels through which you can reach consumers and deliver targeted messages.  


Better connections will deliver better data

More connected devices—and better connections—will mean more data for advertisers to work with: more granular, more in-depth, and hyper-targeted. It will come not only from smartphones, but from the connected cars, appliances, and other devices enabled by 5G. Advertisers will be able to leverage this data to have better conversations and deliver more personalized ad experiences to consumers, making it easier than ever to get the right message to the right person at the right time.

Make your marketing mobile now

5G smart phoneIf 5G is now becoming a reality, it is still in the earliest stages. You can prepare yourself for its expansion by making your marketing mobile-first now. Smartphones are almost ubiquitous and are the most widespread connected device, and consumers rely on them increasingly to discover and research products and to make purchases. So, advertising on mobile is an essential way to reach people across each stage in their customer journey. And as connections speeds improve, consumers will only rely on these devices more.

By staying on top of digital advertising trends today, you’ll be ready as new technology rolls out.

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About Kat Peake Kat is the Content Marketing Manager here at MakeMeReach. She keeps her finger on the pulse to bring our readers the latest news about our platform's solutions and online ad tech.

All posts by Kat Peake