Make Me Read

The Online Ads Blog

Posts by Joe Sweeney


Highlights of F8 2019

F8 - Facebook's annual developer conference in sunny San Jose, California - is over for another year. The event welcomes thousands of developers, advertisers and agencies from around the world, for two full days of learning and inspiration on the future of Facebook and its...

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Webinar Replay: Becoming a "Phygital" Retailer

In retail, the separation between the online and offline world is blurred today. Thanks to the demands of omni-channel customers, in-store activities and online ones must now be interconnected and interdependent, meaning retailers no longer have the option of running two separate strategies.

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Stash Sees Results with Facebook Playable Ads

Stash is a micro investing app helping millions of Americans learn about trading, saving, and investing right in the palm of their hands. Stash’s goal is to simplify investing so anyone can do it, and you can start investing with as little as $5.

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How Facebook Dynamic Creative Optimization (DCO) could be your best friend

If there’s one thing that defines the mindset of a successful campaign manager, it’s a test-and-iterate approach. The best online advertisers are those that are constantly testing, looking for new keys to success and making the most of them when they’re discovered.

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Facebook Playable Ads prove a great fit for Privalia

Privalia is an e-commerce website and app selling fashion and household products. Launched in 2006, and headquartered in Barcelona, Privalia stocks hundreds of quality brands including L’Oreal Professionel, Columbia, GAP and Dyson.

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Year of the Pig: 5 things online advertisers can learn from the humble pig

Happy Chinese New Year! To celebrate the start of the 'Year of the Pig', we thought we’d have a little fun sharing five similarities between our porcine friends and a great online advertiser! What does the common pig have to teach us about taking online advertising performance to the next level?

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Integrating Facebook & Google leads to Black Friday boom for TAMMY & BENJAMIN

Selling their luxury leather products both online and in their Paris boutique, TAMMY & BENJAMIN targeted the 2018 Black Friday weekend as a strategic sales period. To ensure the best results, they engaged the MakeMeReach Managed Service team to run an integrated sales campaign across Facebook, Instagram and Google.

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Video Overview: The MakeMeReach Automation Center

What’s better than managing your online advertising campaigns in a cutting-edge tool? Not having to manage them much at all!

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