Make Me Read

The Online Ads Blog

Posts by Kat Peake


Uniting networks at MakeMeSell in Madrid

Here at MakeMeReach, we believe that online ads networks are stronger together. The modern consumer moves seamlessly between online channels. And no matter the industry, the path to purchase zig-zags from one network to another and involves a succession of touch points. A single...

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Drive customers to your store with Dynamic Ads for Retail

We know that the retail business is changing, and that online ads are becoming an essential tool to drive customers to stores. Facebook reports that 49% of in-store purchases are now influenced by online interactions. 

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Video Ads: Reaching customers across networks

Video content can be a super effective way to reach your customers. It performs well across channels, and the overall impact of video in the digital space has only been increasing. People are watching more and more, and video content overall has better rates of user engagement. Here are some figures to put things into...

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Influencer marketing & your Instagram advertising strategy

Using influencers to promote products or services has been especially impactful for many brands on the highly visual platform that is Instagram. This type of promotion has become increasingly popular among brands, since many advertisers find that it works: one study reports that 80% of marketers found influencer...

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Advanced recommendation AI unlocks success for Fantom Agency

Fantom Agency helps SaaS companies scale through paid advertising across networks like Google, Facebook, and more. Their expertise has helped both early-stage startups and big players alike grow their businesses.

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Workshop: Revolutionize Retail with Digital Advertising

To help you get your online ads for your retail business right, we are co-hosting a workshop with Facebook on Wednesday, June 19. We'll present the latest trends and opportunities for marketers to attract consumers via a drive-to-store strategy. We'll be joined by Guillaume Cavaroc, Facebook's Industry Manager for...

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5G is coming: What it means for advertisers

Ultra-fast 5G networks have just begun to roll out in several different countries and major phone makers are developing compatible devices. Even though 5G connections are still sparse today, one study predicts that half of US mobile connections will be on 5G by 2025. 5G connection speeds are up to 100 times faster...

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Drive-to-store: your advertising options across the major networks

Getting people into a shop, restaurant, dealership, or other place of business is a critical marketing objective for any business with physical locations, and online ads are a powerful tool to accomplish this. One study reported that 49% of in-store purchases today are influenced by digital interactions, over half of...

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