Make Me Read

The Online Ads Blog

Posts by Kat Peake


Drive-to-store: your advertising options across the major networks

Getting people into a shop, restaurant, dealership, or other place of business is a critical marketing objective for any business with physical locations, and online ads are a powerful tool to accomplish this. One study reported that 49% of in-store purchases today are...

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Google search ads: 4 new metrics to improve results

Until recently, advertisers running Google Search ads could rely on the average position metric to understand how their ad ranked against those of their competitors among paid search results. Google recently announced the end of average position, which they have replaced with 4 new metrics that provide advertisers...

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Beachy Media keep their finger on the pulse of social with MakeMeReach

Beachy Media is a 360 degree communications, marketing, and design agency based in New York. They’ve established a reputation for bringing expertise and innovation to the table with every project, and have a roster of industry-leading clients to prove it.

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Webinar: reaching Gen Z audiences on social

Generation Z—those born in the mid-90s through to at least the mid 2000s—are the next wave of customers. For many businesses, Gen Zers already make up the majority of their client base, so knowing how to reach and engage them on social media is critical for long-term success.

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MakeMeReach expands partnership to become Facebook Marketing Consultant

As a Facebook Marketing Consulting Partner, MakeMeReach is your resource to ensure you're ready to scale your Facebook ads campaigns! Being a badged Partner means we have been vetted by Facebook in our technical expertise and our proven ability to help clients set up optimal Facebook marketing.

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How voice assistants are changing online advertising

Voice assistants are increasingly becoming a staple in our our daily lives. Since Apple's Siri was introduced in 2011, others, like Google Assistant, have followed and voice recognition technology has significantly improved.

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4 tips for reaching a broad audience with Facebook Dynamic Ads

Facebook Dynamic Ads (DA) is a revolutionary ad format for retail, e-commerce, travel, and automotive businesses—anyone with multiple products and categories of products to sell. DA takes the product catalog that you upload and leverages behavioral information about users to automatically determine which products...

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Facebook is replacing the Relevance Score

Facebook announced in a blog post last week that three major changes are coming to its ad metrics in April, with the relevance score notably being eliminated.

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