Once upon a time, marketers believed the customer journey was linear. But today, with the exponential growth in the number of marketing channels and options for consumers, the customer journey has changed dramatically.
On September 11, we're hosting a webinar to help you understand what the customer journey looks like today, and to give you practical tips on improving performance through a cross-network ads strategy.
Seeing in 3D: bringing networks together
No matter the industry, the customer journey today is 3-dimensional, zig-zagging from one network to another and involving a succession of touch points. For many consumers, moving between networks has become second nature, but many online advertisers today aren't getting the full picture.
As a partner of Google and major social networks including Facebook, Instagram, Snapchat, Twitter, and Pinterest, we believe in cross-network digital advertising. While each network we partner with is effective in its own right, we've seen our clients supercharge advertising performance by rethinking their ads strategies with "cross-network" at the center.
Our webinar
When: Wednesday, September 11, 4pm Paris time (10am New York)
Who: The webinar will be hosted by Kathryn Peake (Content Marketing Manager at MakeMeReach) and Laura Sol (Director of Traffic & Performance team at MakeMeReach).
Join our webinar and learn:
- Why a cross-network ads strategy is the key to better performance and success through the whole customer journey
- How to break down silos between your ad campaigns on different networks
- How our AI Recommendation Engine can help you optimize your ad budgets by feeding you actionable opportunities to transfer budget from an underperforming campaign on one network, to an overachieving one on another.
- Practical strategies and tactics to leverage the best of ads across Facebook, Instagram, Google, Snapchat, Twitter, and Pinterest in one united strategy.
About The Marketing Team No matter where we are or what we’re doing, we’re always listening to office gossip… And by that we mean blog content! Innovative features on the platform, clients’ feedback, the latest social ad tech news, we’re a sponge for knowledge. We’re constantly striving to produce unconventional content relating to our social ad tech solutions in order to educate our readers on all the latest in the social-media sphere.
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