We know that the retail business is changing, and that online ads are becoming an essential tool to drive customers to stores. Facebook reports that 49% of in-store purchases are now influenced by online interactions.
The good news is that networks are introducing ad formats to help retailers better reach their customers as their shopping behavior evolves. On Facebook, one of these dedicated ad tools is Dynamic Ads for Retail (DAR), still in beta, and now available on MakeMeReach!
What is Dynamic Ads for Retail?
Dynamic Ads (DA) is a powerful tool for reaching the users most likely to be interested in your products and services. DA automatically promotes your inventory to people who have expressed interest on your website, in your app, or elsewhere online. It also lets you use broad audience targeting to reach people who haven’t necessarily visited your website.
Dynamic Ads for Retail combines DA with the store traffic objective, which lets you reach people within a set distance of each of your business locations, helping them find or contact the store closest to them. Like other Dynamic Ads, DAR is completely personalized based on people’s online and mobile shopping behavior. This means you can showcase items from your global product catalog users are most likely to be interested in, all while pointing customers to the closest store to increase foot traffic and boost sales.
Before you get started
DAR requires a little bit of technical legwork before doing the job of getting people to your store. There are a couple of essential first steps to using any kind of Dynamic Ads.
Set up your pixel
Dynamic Ads can’t do its job without the Facebook pixel correctly installed on your site. The pixel is a piece of code that allows you to measure cross-device conversions, deliver your ads to the people most likely to take action, generate Custom Audiences, and more. As a Facebook Marketing Consultant, MakeMeReach can help you get your pixel sorted!
Get your product catalog set up
To be able to showcase your products through DAR, you’ll need to have your product catalog and feeds correctly set up. To do this, you’ll need to match the various attributes of your products against the identifiers set up by Facebook, like title, description, availability, etc. Read more about product catalog set-up in our guide to online ads for offline sales.
Tips to get the most out of DAR
Dynamic Ads for Retail is a powerful asset in getting customers into your place of business for the products they're most interested in. To get the most out of this ad tool, there are some best practices you should keep in mind.
Focus on creatives
The images you’re using need to be high-quality so your products look their best. Unattractive images can chase away customers. And all of the creative elements, including ad copy, should do the job of drawing people in to inspire purchases.
Keep your catalog up-to-date
Staying on top of your catalog and making sure you’ve correctly filled in all product attributes means Facebook will have all the information it needs to deliver the right ads to the right people. Showing in-stock products with correct descriptions can also help conversion rates and create a better experience for shoppers. Our partner Lengow can automate this process for you.
Don’t miss the chance to retarget
With Dynamic Ads, you can reach not only the people who have browsed products on your website, but also those who have already bought something from you. DA allows you to cross-sell your products: once a client has bought one item, you can retarget that person with an additional product that complements the first one they bought.
Ready to try Dynamic Ads for Retail?
Do Dynamic Ads for Retail sound like the right solution for your business? Schedule a demo to try this beta with MakeMeReach today!
About Kat Peake Kat is the Content Marketing Manager here at MakeMeReach. She keeps her finger on the pulse to bring our readers the latest news about our platform's solutions and online ad tech.All posts by Kat Peake
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