Market Trends

eShow Barcelona: discussing the power of social ads with Privalia

Written by
14 Mar, 2019

MakeMeReach was excited to participate in this year’s eShow Barcelona to showcase our powerful ad tech solution for retail and e-commerce.

eShow-4 copyEshow Barcelona is a major international digital marketing and e-commerce event. It’s an opportunity for retailers and tech companies to connect and discuss the latest tools and technology available for implementing successful marketing strategies and growing online commerce.

This year’s conference brought together over 12,000 attendees and 130 exhibitors, and featured over 300 speakers including our own Marcelo Nunez, Country Manager Spain & Portugal, alongside MakeMeReach client Danilo Lino, Social Media Advertising Manager of Privalia (part of Veepee).

Expanding business through social ads

When it comes to expanding your business, we know that social networks are a powerful tool. The sheer volume of users - billions of them - mean that you can reach new customers in just about any location, and sophisticated segmenting tools let you run hyper localized campaigns or global ones.

PrivaliaThis is the topic that Marcelo Nunez and Danilo Lino discussed together during their eShow talk. As an e-commerce business, how do you reach the maximum number of people in the shortest possible time?

Privalia (part of Veepee), a Barcelona-based e-commerce website and app selling fashion and household products from hundreds of quality brands, has been using MakeMeReach for several years to maximize the power of their social ads and efficiently reach more customers in their key markets, including Spain, Brazil, Italy and Mexico.

Their partnership with MakeMeReach has also given them access to leverage the latest ad formats for their campaigns, like they recently did with Facebook playable ads. Using this innovative new format drove great results compared to Privalia’s initial goals, resulting, for example, in a cost-per-app-install 43% lower than the objective they had set.

Read more about Privalia’s successful campaign here.

Ad formats tailored to e-commerce

Social networks offer diverse ad formats to suit the needs of all kinds of advertisers. One particularly powerful ad format for e-commerce business is Dynamic Ads. It allows advertisers to integrate their product catalogs and reach users based on behavioral data.

You can download our latest eBook on Dynamic Ads to learn how this ad format could work for your e-commerce business.
The Complete Guide to Dynamic Ads in 2019 Click to download your guide

About Kat Peake Kat is the Content Marketing Manager here at MakeMeReach. She keeps her finger on the pulse to bring our readers the latest news about our platform's solutions and online ad tech.

All posts by Kat Peake