Facebook Marketing Partner for Technical Services (FMPTS) sounds like quite a mouthful, but what does it actually mean? Formerly known as Facebook Marketing Consultants, or FMC, FMPTS are vetted for their technical expertise and proven ability to help clients set up optimal Facebook marketing.
Enlisting the services of an FMPTS like MakeMeReach can be a great way to help you attain your business objectives through Facebook advertising. But what exactly can an FMPTS help you do better? How could investing in an FMPTS help your business see fresh success?
Here are 6 reasons working with an FMPTS could be a great option for your business.
Ensure you are getting the right signals across the full customer journey
We all know today’s customer journey is complex. Someone might be inspired on Instagram, visit a website to browse products, look up some reviews online, and compare products before actually making a purchase.
Facebook has tools to help advertisers reach customers and measure success across each step in the path to purchase. By correctly setting up features like the Facebook pixel, SDK, product catalog, and offline conversions, you can be sure you’re getting all the signals you need to reach your customers at the right time and in the right places online.
As experts in technical set-up, your FMPTS will give you the peace of mind of knowing you have exactly the data you need to get the most out of your ad spend.
Avoid siloed measurement
Customers go through multiple touch points in their journey: websites, visiting physical stores, apps. It’s easy to fall into the trap of measuring each touch point in a silo, but this can prevent you from seeing the whole picture. Your FMPTS will make sure you have all of the tools and technical set-up you need for complete and non siloed measurement across the customer journey.
Sell more products
Correctly setting up the Facebook pixel, SDK, and other ad signals significantly boosts your targeting abilities by letting you create custom audiences from your website, lookalike audiences, and leverage powerful ad formats like Dynamic Ads. And targeting the people most likely to be interested in your products helps your business sell more.
Optimize your ad spend
Facebook’s advanced technical tools like the pixel and SDK can help you get more value out of your ad spend. Your FMPTS will put in place these features necessary for your ads to be optimized in the best way, through conversion optimization (customer actions) and value optimization (for higher-value conversions).
Measure real results
Facebook offers tools that deliver real-world insights into your customers’ behavior. With the advanced technical set-up put into place by your FMPTS, you’ll gain greater and more valuable insights about how your ads are performing.
Save time for other priorities
An FMPTS like MakeMeReach will take care of all the technical set-up so you don’t have to. You’ll also have the peace of mind of knowing that your Facebook ad tools are all set up correctly, freeing you up to focus your time and energy elsewhere.
Ready to work with an FMPTS?
Try it out with MakeMeReach! We have already helped many happy customers improve their digital ad performance and drive more sales. Contact us today to start making more of your Facebook ads.
Need help with technical set-up on other networks like Google, Snapchat, Twitter, Pinterest, or LinkedIn? We can help! Our expertise extends beyond just Facebook and Instagram.
If you want to learn a little more about FMPTS, join us at our workshop on February 11th, where we’ll also cover all you need to know about Facebook advertising for retail and e-commerce. MakeMeReach will be presenting alongside Facebook to cover all the latest trends and opportunities for advertisers to attract customers.
About Kat Peake Kat is the Content Marketing Manager here at MakeMeReach. She keeps her finger on the pulse to bring our readers the latest news about our platform's solutions and online ad tech.All posts by Kat Peake
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