F8 - Facebook's annual developer conference in sunny San Jose, California - is over for another year. The event welcomes thousands of developers, advertisers and agencies from around the world, for two full days of learning and inspiration on the future of Facebook and its family of apps.
Like every year, the team at MakeMeReach were present at F8 and we'd love to share our 4 big takeaways from this year's conference.
Below we've embedded the full replay of the day one keynote, where Mark Zuckerberg outlined all of the key themes below. In addition, you are able to watch all sessions from this year's F8 on demand, on the Facebook Developer website.
1. The future is private
Secure data storage
2. Importance of communities
While Facebook's message was once centered on their services being a place to connect with family and friends, the idea of broader communities was further expanded this year at F8. With a lot of talk about Facebook Groups and their ability to create and foster communication between people with similar interests or backgrounds, Facebook wants to make communities a bigger part of apps like Facebook and Instagram.
3. Commerce and shopping
At this year's F8 there was a focus on commerce and shopping features, especially with Instagram. With announcements like a new shopping channel in the explore section of Instagram and new functionality for shopping tags, allowing users to buy directly from creators, Instagram is becoming a shopping destination in-and-of itself. Where it was once simply a place where users could get inspired for their fashion purchases elsewhere, Instagram is increasingly becoming an app which caters for the full shopping experience. Learn more about these Instagram announcements in this article from the Verge.
4. VR & AR continue to move forward
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About Joe Sweeney CMO here at MakeMeReach, Joe is a words guy. Joe's a digital marketer who believes in the power of quality content to start great conversations between consumers and brands. He also hosts our weekly Facebook Live!All posts by Joe Sweeney
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