Market Trends

Last week in social media: The MakeMeReach Social News Update

Written by
30 Apr, 2018

At MakeMeReach, we’ve made it our mission to help social media experts like you to level up. With that in mind, every week we share some highlights and analysis of the 5 biggest news stories in social media from the week before.

Here are last week’s biggest headlines:

1. Facebook beats Q1 earnings estimation despite recent controversies

facebook-marketing-partnerFacebook last week announced its Q1 2018 revenues of US$11.97 billion, beating Wall Street’s estimation of US$11.41 billion. Facebook also added 48 million daily active users to hit 1.449 billion - a rise of 3.42%. These results came amidst several high-profile scandals relating to data privacy, including Mark Zuckerberg’s hearings at Congress on the Cambridge Analytica data breach.

This revenue result shows the strength of Facebook’s ad model, and the fact that users and advertisers have not been scared off in the wake of recent occurrences.

For Facebook advertisers, other points of interest from the earnings call include:


2. Snapchat launches a new-and-improved version of Spectacles

facebook-spectaclesSnapchat launched its highly anticipated second version of Spectacles last week, and we fancy a pair! Snap look to have heard the feedback from users and learnt their lessons from version 1 of Spectacles, for which they sold fewer than 200,000 units. Here’s a rundown of why Spectacles v2 are different:

  • It’s all about the content - with Spectacles v2, all images and video are in full HD, you can now take still pictures and a second microphone has been added to pick up better audio.
  • The new version is water resistant up to 1 meter, and for about 30 minutes at a time.
  • They’re available in onyx (black), ruby (red) and sapphire (blue), doing away with the almost fluro colours in v1.
  • Users can now transfer videos and pictures to their phone’s Snapchat app, up to 4x faster than with v1.

Snapchat will be hoping for strong sales of Spectacles over the coming weeks, with one of the major potential benefits being the growth of differentiated content on the app from what can be found on Instagram. Over the last few years, Instagram has become like-for-like with Snapchat in a lot of ways, but large-scale adoption of Spectacles could mean the kind of content shared becomes more spontaneous, real and action-packed.


3. Snapchat wants you to play games with friends in AR, with ‘Snappables’

screen-shot-2018-04-26-at-111422-am_largeSnapchat last week launched ‘Snappables’ - new multiplayer AR games that incorporate motion, touch and users’ facial expressions. These are Snap’s first ‘collaborative’ lenses that allow you to interact with a friend, across two devices, with the same lens. Here’s a video to give you an idea of what it looks like:

So now, even when you have run out of things to talk about with your friends, you’ve still got Snapchat Snappable gales to play! It will be interesting to see what this means for advertisers as well, and whether new Snappable-specific ad formats will soon become available. Stay tuned!


4. Snapchat is changing the way Snap Map works ahead of GDPR

104543091-DSC05594.530x298The upcoming GDPR regulation includes a new provision on children’s personal data, noting an individual must be over the age of 16 to consent to the processing of their data. A large percentage of Snapchat’s 187 million daily active users are younger teenagers, meaning the new regulation requires a change to the way Snapchat operates.

In response, Snapchat last week announced that it would no longer store location history for users under 16 years age. Geo-location features in Snapchat, as well as Snap Map which was launched around a year ago, allow users to view location-based snaps from their friends and other contacts who are close by.


5. WhatsApp raises minimum age to 16 for GDPR

whatsappAnother platform preparing for GDPR is WhatsApp, who announced last week that it will be raising the minimum age to 16. Users in the region will be asked to confirm whether they are at least 16 years old when they are presented with its updated terms of service. WhatsApp will not, however, start asking for a user’s date of birth.

In a statement, WhatsApp noted that it collects limited categories of information from its users, and therefore in preparation for GDPR it had to make a tradeoff decision. That decision amounted to choosing whether to collect additional personal information or keep it simple and raise the minimum age across the board, throughout Europe. WhatsApp has decided to go with the second option, which is a different approach to the likes of Facebook (Note: WhatsApp, although owned by Facebook since 2014, has continued to run semi-independently).


And last week was a big one for us - we made it along to Social Media Week NYC for a few days full of informative and inspiring talks on the state of social today, and what the future looks like! Below is a quick snippet of some key highlights of the conference, and here is a blog post that dives into each highlight in a bit more detail.

This week we're at F8 - Facebook's annual developers conference in San José, California! Stay tuned to the MakeMeReach Twitter account for live tweeting throughout the event, followed by a blog post with a summary of the highlights right here on the MakeMeReach blog.

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About Joe Sweeney CMO here at MakeMeReach, Joe is a words guy. Joe's a digital marketer who believes in the power of quality content to start great conversations between consumers and brands. He also hosts our weekly Facebook Live!

All posts by Joe Sweeney