Client Stories

Major French retailer streamlines their strategy and unlocks potential with MakeMeReach

Written by
23 Jan, 2020

Previously working with three agencies, a high-end French prêt-a-porter brand for women with hundreds of boutiques around the world turned to the MakeMeReach Managed Service team to streamline and modernize their paid social ads strategy. They also wanted to simplify their overall performance tracking.

They were also eager to benefit from the expertise of the MakeMeReach team in order to put into place campaign structures that were at once simple, innovative, and high-performing. One of their main goals was to achieve good results in terms of sales volume and return on investment.

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Strategy set-up

To get started, MakeMeReach put into place a 5-step plan of action to reach the client's goals:

  1. Identifying the client's needs
  2. Account analysis and recommendations
  3. Strategic planning: defining KPIs, objectives, costs, and audiences
  4. Running A/B campaigns to test different elements: creatives, audiences, etc.
  5. Analysis of results and optimization using MakeMeReach tools

complementarity-1The objectives were to standardize the client’s campaigns in terms of structure, naming, audiences, and more. MakeMeReach also put into place a strategy that would leverage the full potential of Facebook’s ad features through branding, engagement, and remarketing.

Facebook technical set-up

expertise-1To get the client started, MakeMeReach first tackled the technical set-up for their ads: the Facebook pixel, product catalog set-up, integration of offline data, and more.

As a Facebook Marketing Partner for Technical Services (formerly called Facebook Marketing Consultants), MakeMeReach has been vetted by Facebook in our technical expertise and our proven ability to help clients set up optimal Facebook marketing.

MakeMeReach tools to optimize performance

To drive better results for this client, we leveraged our own unique platform tools to optimize performance.

The Franchise Feature

This MakeMeReach-exclusive solution simplifies budget allocation across store locations for store traffic campaigns.AI-1

AI recommendations

The MakeMeReach AI recommendation engine analyzes campaign performances on a daily basis and delivers specific, actionable recommendations to optimize ad performance.

The results

storeStore traffic campaign

When MakeMeReach launched this client’s campaign in May, they achieved a competitive cost-per-thousand-impressions (CPM) of 1.26€, and a reach of 725K. By August, the CPM was decreased by 15%, and the campaign reach increased by 40%.

Online sales

When the online sales campaign launched in May, the global return-on-ad-spend (ROAS) was 5.85, and the cost-per-acquisition (CPA) was 19.10€. By August, the ROAS was increased by 22% and the CPA decreased by over half (55%).

Global results

With help from the cutting-edge tools of MakeMeReach and the team's in-depth expertise, this client achieved:

Screen Shot 2020-01-23 at 11.55.30 AM

Read the full case study here

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About Kat Peake Kat is the Content Marketing Manager here at MakeMeReach. She keeps her finger on the pulse to bring our readers the latest news about our platform's solutions and online ad tech.

All posts by Kat Peake