Make Me Read

Christmas conjures up all sorts of feelings. For you it could be memories of time spent celebrating with family, the excitement of opening presents, the chilly weather or even regrets of having eaten a little too much at Christmas dinner!

Facebook Playable ads is an innovative new ad format launched in early August 2018. Allowing users to engage with the experience of an app or game in their Facebook news feed, before clicking through to download it from the app store, Audible France jumped at the opportunity to test the beta ad format through the...

Facebook last week quietly launched a new standalone video app called Lasso, thought to be its competitive offer to win users from TikTok (who has now acquired Musical.ly).

Did you know 90% of US retail sales still take place in brick-and-mortar stores? While online shopping has by no means put established brick-and-mortar retailers out of business, the retail industry has changed.

The decorations are going up, it's getting colder outside, and Christmas is just around the corner! It's a cheery time of year, not just for people, but also for savvy businesses from a range of industries.

The development of Facebook Marketplace over the last year or so has been impressive. The social giant has thrown itself head-long into the online commerce space, by building a tool to further facilitate what had already become one of the major uses of Facebook around the world: buying and selling.

Stories are changing social media. But what exactly makes them different?

If you’re going to make the most of this format in your advertising strategy, you will need to understand what sets it apart. Across the major social networks, there are slight differences in the way Stories are set up, but there are also some...