Make Me Read

Bringing together media, marketing, brand and technology communities from throughout Europe, Advertising Week Europe featured over 175 workshops and seminars this year, focused on key trends and issues shaping today’s global industry.

Everyone has their favourite emoji - whether it’s the heart eyes, simple smiley face, cash with wings or thumbs up, emojis are playing a bigger and bigger role everyday in our communication across SMS and messaging platforms. They’ve become icons for a new generation - heck, there’s even a feature-length movie about...

With Rihanna at their head, the people of the internet are unhappy with Snapchat. The company this week received widespread criticism for approving an ad that made a joke out of domestic violence. The ad, from games publisher ‘Would you Rather’, asked users whether they would prefer to “slap Rihanna or punch Chris...

Are you just getting started with advertising on social media? We know it can be daunting! With the huge variety of different platforms, ad formats and targeting options it can be hard to know where to start.

Ad fatigue is a growing problem for advertisers everywhere. It’s what happens when your target audience has been shown an ad too many times, and CTR falls while the ad frequency continues to rise. In today’s day and age, social media users have become pretty good at ignoring ads and, worse, might even choose to...

Artificial Intelligence was a big theme at this year’s Mobile World Congress. “Of course it was”, I can hear you muttering under your breath - “when is AI ever NOT a major theme at a tech conference these days?”

Facebook last week announced that in July 2018 it will removing a number of ads metrics. The social media giant has identified a series of metrics that are either dated or ‘unhelpful’.