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The Online Ads Blog

Introducing the ultimate guide to online advertising joy this Christmas

Christmas conjures up all sorts of feelings. For you it could be memories of time spent celebrating with family, the excitement of opening presents, the chilly weather or even regrets of having eaten a little too much at Christmas dinner!

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Fun & games for Audible France with Facebook Playable Ads

Facebook Playable ads is an innovative new ad format launched in early August 2018. Allowing users to engage with the experience of an app or game in their Facebook news feed, before clicking through to download it from the app store, Audible France jumped at the opportunity to test the beta ad format through the...

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Facebook launching Lasso shows continuing evolution of social video

Facebook last week quietly launched a new standalone video app called Lasso, thought to be its competitive offer to win users from TikTok (who has now acquired Musical.ly).

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Introducing the quick-flip guide to online advertising in retail

Did you know 90% of US retail sales still take place in brick-and-mortar stores? While online shopping has by no means put established brick-and-mortar retailers out of business, the retail industry has changed.

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Get more cheer with Google advertising this Christmas

The decorations are going up, it's getting colder outside, and Christmas is just around the corner! It's a cheery time of year, not just for people, but also for savvy businesses from a range of industries.

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Ads in Facebook Marketplace: a guide to keeping it contextual

The development of Facebook Marketplace over the last year or so has been impressive. The social giant has thrown itself head-long into the online commerce space, by building a tool to further facilitate what had already become one of the major uses of Facebook around the world: buying and selling.

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6 things that set the Stories format apart

Stories are changing social media. But what exactly makes them different?

If you’re going to make the most of this format in your advertising strategy, you will need to understand what sets it apart. Across the major social networks, there are slight differences in the way Stories are set up, but there are also some...

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With MakeMeReach, agency life is a dream for IPG Mediabrands

In Belgium, the team at IPG Mediabrands use the MakeMeReach platform to deliver on their clients’ social advertising needs. Working with the solution day-to-day, the agency has come to view it as a crucial pillar in the value they provide to their clients.

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