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The Online Ads Blog

Introducing the complete guide to Black Friday advertising

October is here and that means the holiday shopping season is just around the corner! Taking place from the 23rd to the 26th of November this year, the whole of Thanksgiving weekend has become one of the year's biggest shopping events worldwide.

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Lidl France drive the FIFA World Cup conversation with Facebook Ads

To increase their visibility during the 2018 FIFA World Cup, Lidl France (along with their agency Adictiz) chose to run a series of advertising campaigns across Facebook and Instagram.

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Keys to Black Friday (part 1): Start early building the right audience

The big holiday shopping season is coming around quickly. Black Friday and Cyber Monday are still major events on the retail calendar each year, with over 90% of US retail sales still taking place in brick and mortar stores. And with holiday promotions starting earlier each year, and competition for ad space at an...

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Stories: Our highlight of DMEXCO 2018

DMEXCO is the meeting place for key players in digital business, marketing, and innovation. And last week we were there in Cologne to celebrate it's 10th year, with 41,000 other attendees, as well as 1,000 exhibitors and 550 speakers.

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MakeMeReach partners with Lengow Day 2018

Here at MakeMeReach, we're excited to be partnering with Lengow Day this year to showcase our strong e-commerce and retail capabilities, and be part of an inspiring event.

 

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Social ad-dicts podcast

The first ever social ad tech news podcast!

Each week we digest the most important social ad media news and compile it into a concise podcast ready for your Tuesday morning commute.

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Facebook Canvas is now 'Instant Experience': our analysis

Facebook last week launched the 'Instant Experience' ad format - effectively a rebranding of Facebook Canvas, whose popularity has soared over the past year. The social giant notes that the number of campaigns featuring this highly immersive format has more than doubled in the last 12 months.

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5 areas to automate in your social advertising

As humans, we tend to enjoy doing the the tasks we know - those ones we are comfortable with, have done before and feel like we've mastered. But what if some of that work doesn't add a lot of value? What if it could be automated?

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Reaching Gen Z Audiences: The Ultimate Guide

Generation Z — those born in the mid-90s through to at least the mid 2000s — may not loom as large as Millennials on your company’s radar, but they are the next wave of customers.

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