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The Online Ads Blog

6 reasons to work with a Facebook Marketing Partner for Technical Services

Facebook Marketing Partner for Technical Services (FMPTS) sounds like quite a mouthful, but what does it actually mean? Formerly known as Facebook Marketing Consultants, or FMC, FMPTS are vetted for their technical expertise and proven ability to help clients set up optimal...

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How to connect with Gen Z through digital advertising in 2020

The 2.4 billion members of Gen Z are beginning to redefine what digital advertising should look like. Born between the mid-1990s and early 2000s, this generation is coming of age, with its eldest members now 23 years old. Gen Z already has significant buying power, even among the younger set still living with their...

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How social advertising has evolved in a decade

As we march on into the 2020s, it’s a great time to look back at just how far we have come in a decade of social advertising, along with the trends and technology that have brought us to where we are today. 

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Stories ads creatives, volume 2: Designing for success

Welcome to the second article in our two-part series on stories ads! If you missed the first part, you can read it here. Based on an extensive study that Facebook ran on creating effective ads in Stories, we’re diving into all of the tips and best practices you need to get the most out of your Stories ads. 

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Stories ads creatives, volume 1: Getting your approach right

One of the major trends in social media in the last few years has been the rise of the Stories format. Originally launched by Snapchat, and now present and widely adopted on networks like Instagram, Facebook, WhatsApp, and even YouTube, Stories have brought a new kind of spontaneity and authenticity to sharing on...

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Tristar skyrockets purchases with Facebook ads on MakeMeReach

Guided by the belief that “quality shouldn’t be a luxury,” Tristar Products markets and sells quality appliances at affordable prices. The company strives to create #1 brands worldwide offering "Unbeatable Basics": essential household products that solve everyday problems, helping to make life easier and more...

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2019 at MakeMeReach: a year in review

A lot happened at MakeMeReach in 2019! We grew and evolved and expanded our offer. We’re excited to move forward into 2020 to make our product even better, but we wanted to take a moment to look at some of the highlights and milestones from this year. 

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Introducing the ultimate guide to creativity in digital advertising

Creativity has always been a central pillar of advertising, since long before the age of digital. It’s the vehicle that tells your brand’s story. Your creatives evoke an emotional response in the people seeing your ads, helping them remember who your brand is and what it stands for. 

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