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The Online Ads Blog

AI recommendations: making cross-network optimization easy

As a digital advertiser, you’re always looking for ways to further improve performance and get more out of your ad spend. It’s a constant search for the tweaks that could lead to fresh success.

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Meet Férial, product owner at MakeMeReach!

We’re happy to introduce you to Férial, Product Owner for the campaign creation flow here at MakeMeReach. Since she joined the team this summer, Férial has been responsible, along with the rest of the product team, for building an ever better platform that helps our clients save time and drive better results for their...

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Major French retailer streamlines their strategy and unlocks potential with MakeMeReach

Previously working with three agencies, a high-end French prêt-a-porter brand for women with hundreds of boutiques around the world turned to the MakeMeReach Managed Service team to streamline and modernize their paid social ads strategy. They also wanted to simplify their overall performance tracking.

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Unlock your Facebook ads potential at our workshop!

Social media is a key piece of the puzzle in driving sales for retail businesses, be it online or offline. Today, 74% of consumers rely on social networks to help with their purchasing decisions. And for Generation Z—the next wave of consumers—social media is the number one way they discover new brands, outpacing TV,...

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2020 vision: social ad trends to pay attention to this year

Seeing success with your digital advertising means keeping up with the pace of change in ad features, tools, and trends to stay ahead of the curve.

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6 reasons to work with a Facebook Marketing Partner for Technical Services

Facebook Marketing Partner for Technical Services (FMPTS) sounds like quite a mouthful, but what does it actually mean? Formerly known as Facebook Marketing Consultants, or FMC, FMPTS are vetted for their technical expertise and proven ability to help clients set up optimal Facebook marketing.

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How to connect with Gen Z through digital advertising in 2020

The 2.4 billion members of Gen Z are beginning to redefine what digital advertising should look like. Born between the mid-1990s and early 2000s, this generation is coming of age, with its eldest members now 23 years old. Gen Z already has significant buying power, even among the younger set still living with their...

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How social advertising has evolved in a decade

As we march on into the 2020s, it’s a great time to look back at just how far we have come in a decade of social advertising, along with the trends and technology that have brought us to where we are today. 

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