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The Social Ads Blog

Facebook Lead Ads & targeting bring success for Burda Direct Interactive GmbH

Paessler carries the mantra “we develop, we inspire, we make life easier for IT experts”. The company’s PRTG Network Monitor Software provides oversight of clients’ entire IT infrastructure around the clock, signalling problems before users even notice.
Burda Direct...
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Highlights of Advertising Week Europe: 16 quotes we loved

Bringing together media, marketing, brand and technology communities from throughout Europe, Advertising Week Europe featured over 175 workshops and seminars this year, focused on key trends and issues shaping today’s global industry.

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What emojis tell us about the future of messaging

Everyone has their favourite emoji - whether it’s the heart eyes, simple smiley face, cash with wings or thumbs up, emojis are playing a bigger and bigger role everyday in our communication across SMS and messaging platforms. They’ve become icons for a new generation - heck, there’s even a feature-length movie about...

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Rihanna and Snapchat: When advertisers cross the line

With Rihanna at their head, the people of the internet are unhappy with Snapchat. The company this week received widespread criticism for approving an ad that made a joke out of domestic violence. The ad, from games publisher ‘Would you Rather’, asked users whether they would prefer to “slap Rihanna or punch Chris...

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Should you outsource your social advertising?

Are you just getting started with advertising on social media? We know it can be daunting! With the huge variety of different platforms, ad formats and targeting options it can be hard to know where to start.

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Social ad-dicts podcast

The first ever social ad tech news podcast!

Each week we digest the most important social ad media news and compile it into a concise podcast ready for your Tuesday morning commute.

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4 quick tips to overcoming ad fatigue

Ad fatigue is a growing problem for advertisers everywhere. It’s what happens when your target audience has been shown an ad too many times, and CTR falls while the ad frequency continues to rise. In today’s day and age, social media users have become pretty good at ignoring ads and, worse, might even choose to...

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MWC 2018: AI and the Future of Messaging

Artificial Intelligence was a big theme at this year’s Mobile World Congress. “Of course it was”, I can hear you muttering under your breath - “when is AI ever NOT a major theme at a tech conference these days?”

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A bunch of Facebook metrics are being deleted: Here they are

Facebook last week announced that in July 2018 it will removing a number of ads metrics. The social media giant has identified a series of metrics that are either dated or ‘unhelpful’.

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