Make Me Read

To increase their visibility during the 2018 FIFA World Cup, Lidl France (along with their agency Adictiz) chose to run a series of advertising campaigns across Facebook and Instagram.

The big holiday shopping season is coming around quickly. Black Friday and Cyber Monday are still major events on the retail calendar each year, with over 90% of US retail sales still taking place in brick and mortar stores. And with holiday promotions starting earlier each year, and competition for ad space at an...

DMEXCO is the meeting place for key players in digital business, marketing, and innovation. And last week we were there in Cologne to celebrate it's 10th year, with 41,000 other attendees, as well as 1,000 exhibitors and 550 speakers.

Here at MakeMeReach, we're excited to be partnering with Lengow Day this year to showcase our strong e-commerce and retail capabilities, and be part of an inspiring event.

Facebook last week launched the 'Instant Experience' ad format - effectively a rebranding of Facebook Canvas, whose popularity has soared over the past year. The social giant notes that the number of campaigns featuring this highly immersive format has more than doubled in the last 12 months.

As humans, we tend to enjoy doing the the tasks we know - those ones we are comfortable with, have done before and feel like we've mastered. But what if some of that work doesn't add a lot of value? What if it could be automated?

Generation Z — those born in the mid-90s through to at least the mid 2000s — may not loom as large as Millennials on your company’s radar, but they are the next wave of customers.