Make Me Read

MakeMeReach is excited to partner with AdTech London, taking place September 25-26, 2019 to showcase our powerful cross-network advertising solution. AdTech is an important gathering place for leaders in the adtech and martech industry. It’s the place to be to understand the...

We all know that building the right audience for your online ads campaigns is essential. Even with the most original creative and compelling copy, an ad delivered to the wrong audience won’t perform well. Getting your targeting right helps you avoid wasted spend, all while driving conversions.

Once upon a time, marketers believed the customer journey was linear. But today, with the exponential growth in the number of marketing channels and options for consumers, the customer journey has changed dramatically.

According to a Nielsen study, 47% of sales contribution comes from ad creative. And The Harvard Business Review found in their research that a euro invested in a highly creative ad campaign had, on average, double the sales impact of a euro spent on a non-creative campaign. 

28% of consumers say they typically discover brands via social media ads, according to one study. And when searching for inspiration or product information, 42% turn to social. These networks have become an essential part of the shopping experience for many consumers.

You don’t always want to show every ad to everyone in the audience you’ve created for your ad campaign. And when your campaign is large in scale, managing and structuring your ads can be time-consuming and take a lot of effort. But we have a solution! Thanks to campaign axes in the MakeMeReach platform, you can easily...

The dream of every digital advertiser is the ability to serve the right ad to the right person at the right time. Tapping into user intent is the way to do exactly that. Intent can be defined as the signals a user gives about what they want or need in a given moment.