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The Online Ads Blog

Introducing the Ultimate Guide to Online Ads for Offline Sales

A major challenge for retailers today is marrying their online and offline activities. Where retail has traditionally been about the physical experience of being in-store, the online world continues to permeate every facet of the traditional retail experience. For physical...

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How voice assistants are changing online advertising

Voice assistants are increasingly becoming a staple in our our daily lives. Since Apple's Siri was introduced in 2011, others, like Google Assistant, have followed and voice recognition technology has significantly improved.

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4 tips for reaching a broad audience with Facebook Dynamic Ads

Facebook Dynamic Ads (DA) is a revolutionary ad format for retail, e-commerce, travel, and automotive businesses—anyone with multiple products and categories of products to sell. DA takes the product catalog that you upload and leverages behavioral information about users to automatically determine which products...

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Introducing the Ultimate Guide to Mobile-First Marketing

Marketing must be mobile today. Smartphones are almost ubiquitous, and consumers use them in a whole host of ways in their daily lives. From discovering and researching, to comparing and purchasing on the go, getting your mobile marketing right is crucial to success in almost every industry.
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Webinar Replay: Becoming a "Phygital" Retailer

In retail, the separation between the online and offline world is blurred today. Thanks to the demands of omni-channel customers, in-store activities and online ones must now be interconnected and interdependent, meaning retailers no longer have the option of running two separate strategies.

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Captain Growth acquisition to bring new level of AI power to MakeMeReach

AI is no longer the future of marketing - it’s already here, and it’s reshaping our trade like nothing before.

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Facebook is replacing the Relevance Score

Facebook announced in a blog post last week that three major changes are coming to its ad metrics in April, with the relevance score notably being eliminated.

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Meet MakeMeReach at One to One Monaco 2019

MakeMeReach is excited to partner with One to One Monaco, taking place March 19-21, 2019, to present our powerful online ad tech tool for retail and e-commerce. Now in its 9th edition, One to One Monaco is an event where retail and e-commerce businesses network and exchange with service providers around the latest...

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