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Workshop: Revolutionize Retail with Digital Advertising

To help you get your online ads for your retail business right, we are co-hosting a workshop with Facebook on Wednesday, June 19. We'll present the latest trends and opportunities for marketers to attract consumers via a drive-to-store strategy. We'll be joined by Guillaume...

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Facebook expanding Playable Ads with new features

Facebook has today announced new additions to their innovative Playable Ads format, set to help advertisers grow their mobile games and apps and reach more of their most valuable audiences. As a creative platform partner, recognised by Facebook for our playable ads capabilities, MakeMeReach is excited about these...

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MakeMeSell event: leveraging online ads for retail success

In retail, businesses are constantly seeking to attract new customers to generate more sales and drive growth. We know that today’s customers are online - a recent study found that 88% of consumers pre-search their purchases online before making a purchase in-store or online - so smart digital advertising is key to...

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Drive-to-store: your advertising options across the major networks

Getting people into a shop, restaurant, dealership, or other place of business is a critical marketing objective for any business with physical locations, and online ads are a powerful tool to accomplish this. One study reported that 49% of in-store purchases today are influenced by digital interactions, over half of...

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4 tips for reaching a broad audience with Facebook Dynamic Ads

Facebook Dynamic Ads (DA) is a revolutionary ad format for retail, e-commerce, travel, and automotive businesses—anyone with multiple products and categories of products to sell. DA takes the product catalog that you upload and leverages behavioral information about users to automatically determine which products...

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Facebook is replacing the Relevance Score

Facebook announced in a blog post last week that three major changes are coming to its ad metrics in April, with the relevance score notably being eliminated.

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What Facebook sees in Virtual Reality

Facebook has generally been pretty successful with it’s acquisitions over the years. Instagram and WhatsApp are the classic examples, bought by Facebook in 2012 and 2014 respectively. A quick peek at the phones of any of your friends, family or colleagues and you’ll probably find they have either one or both of these...

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The Power of Influencer Marketing

Influencer marketing, the buzz word in advertising in 2017, is a driving force for brands looking to improve sales and grow their audience through social media. Defined as the action of promoting and selling services through people who have the ability to reach and influence an audience, influencer marketing is a...

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