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The Online Ads Blog

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Capturing user intent with your online ads

The dream of every digital advertiser is the ability to serve the right ad to the right person at the right time. Tapping into user intent is the way to do exactly that. Intent can be defined as the signals a user gives about what they want or need in a given moment.

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Workshop: Revolutionize Retail with Digital Advertising

To help you get your online ads for your retail business right, we are co-hosting a workshop with Facebook on Wednesday, June 19. We'll present the latest trends and opportunities for marketers to attract consumers via a drive-to-store strategy. We'll be joined by Guillaume Cavaroc, Facebook's Industry Manager for...

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MakeMeReach expands partnership to become Facebook Marketing Consultant

As a Facebook Marketing Consulting Partner, MakeMeReach is your resource to ensure you're ready to scale your Facebook ads campaigns! Being a badged Partner means we have been vetted by Facebook in our technical expertise and our proven ability to help clients set up optimal Facebook marketing.

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Introducing the Ultimate Guide to Online Ads for Offline Sales

A major challenge for retailers today is marrying their online and offline activities. Where retail has traditionally been about the physical experience of being in-store, the online world continues to permeate every facet of the traditional retail experience. For physical retailers of all shapes and sizes, the...

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4 tips for reaching a broad audience with Facebook Dynamic Ads

Facebook Dynamic Ads (DA) is a revolutionary ad format for retail, e-commerce, travel, and automotive businesses—anyone with multiple products and categories of products to sell. DA takes the product catalog that you upload and leverages behavioral information about users to automatically determine which products...

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Facebook is replacing the Relevance Score

Facebook announced in a blog post last week that three major changes are coming to its ad metrics in April, with the relevance score notably being eliminated.

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Stash Sees Results with Facebook Playable Ads

Stash is a micro investing app helping millions of Americans learn about trading, saving, and investing right in the palm of their hands. Stash’s goal is to simplify investing so anyone can do it, and you can start investing with as little as $5.

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Success Story: Facebook Ads, the right path for Different Roads

In 2009 a team of enthusiastic travellers decided they wanted to make their passion for exploring the world a way of life. Different Roads, an online travel agency for discovering new destinations and meeting like minded people at an affordable price was thus born.

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