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The Online Ads Blog

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Unlock your Facebook ads potential at our workshop!

Social media is a key piece of the puzzle in driving sales for retail businesses, be it online or offline. Today, 74% of consumers rely on social networks to help with their purchasing decisions. And for Generation Z—the next wave of consumers—social media is the number one way...

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Facebook Collaborative Ads: bringing brands & retailers together to drive sales

Online channels are a key step in today’s customer journey, with social networks playing an important role. When searching for inspiration or product information, 42% of consumers turn to social media. So getting your social ads right is an essential component to driving sales for your brand.

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Capturing user intent with your online ads

The dream of every digital advertiser is the ability to serve the right ad to the right person at the right time. Tapping into user intent is the way to do exactly that. Intent can be defined as the signals a user gives about what they want or need in a given moment.

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Workshop: Revolutionize Retail with Digital Advertising

To help you get your online ads for your retail business right, we are co-hosting a workshop with Facebook on Wednesday, June 19. We'll present the latest trends and opportunities for marketers to attract consumers via a drive-to-store strategy. We'll be joined by Guillaume Cavaroc, Facebook's Industry Manager for...

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MakeMeReach expands partnership to become Facebook Marketing Consultant

As a Facebook Marketing Consulting Partner, MakeMeReach is your resource to ensure you're ready to scale your Facebook ads campaigns! Being a badged Partner means we have been vetted by Facebook in our technical expertise and our proven ability to help clients set up optimal Facebook marketing.

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Introducing the Ultimate Guide to Online Ads for Offline Sales

A major challenge for retailers today is marrying their online and offline activities. Where retail has traditionally been about the physical experience of being in-store, the online world continues to permeate every facet of the traditional retail experience. For physical retailers of all shapes and sizes, the...

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4 tips for reaching a broad audience with Facebook Dynamic Ads

Facebook Dynamic Ads (DA) is a revolutionary ad format for retail, e-commerce, travel, and automotive businesses—anyone with multiple products and categories of products to sell. DA takes the product catalog that you upload and leverages behavioral information about users to automatically determine which products...

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Facebook is replacing the Relevance Score

Facebook announced in a blog post last week that three major changes are coming to its ad metrics in April, with the relevance score notably being eliminated.

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