In 2009, Pierre-François Chiron, a French engineer specialized in Artificial Intelligence and Cognitive Science, decided to leave his position as the Program Manager at Intercim (acquired by Dassault) to create MakeMeReach. He felt that Facebook was going to be huge and had the...
Lead Ads were introduced as a new campaign objective by Facebook in mid-2015. This new mobile-first format's aim was to drive better performance by reducing the inherent friction of traditional lead generation flows. Such performance gains have been made possible by allowing users to conveniently and...
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