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4 tips for reaching a broad audience with Facebook Dynamic Ads

Facebook Dynamic Ads (DA) is a revolutionary ad format for retail, e-commerce, travel, and automotive businesses—anyone with multiple products and categories of products to sell. DA takes the product catalog that you upload and leverages behavioral information about users to...

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Facebook Ads Campaign Setup Tips for the Holiday Season

As we're entering the last part of the year, advertisers have to put in place new strategies in order to reach their goals. It's not easy, as competition dramatically increases at this period of the year. Last year, we saw a 44.5% increase in CPMs in the last two months of the year, vs. the average CPM of the other...

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