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MakeMeSell event: leveraging online ads for retail success

In retail, businesses are constantly seeking to attract new customers to generate more sales and drive growth. We know that today’s customers are online - a recent study found that 88% of consumers pre-search their purchases online before making a purchase in-store or online -...

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Drive-to-store: your advertising options across the major networks

Getting people into a shop, restaurant, dealership, or other place of business is a critical marketing objective for any business with physical locations, and online ads are a powerful tool to accomplish this. One study reported that 49% of in-store purchases today are influenced by digital interactions, over half of...

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Webinar: Key Takeaways from Google Marketing Live

Google Marketing Live is an annual conference where partners and advertisers from around the world come to hear what's next in Google advertising, get deeper insight and learn new best practices to drive success.

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Google search ads: 4 new metrics to improve results

Until recently, advertisers running Google Search ads could rely on the average position metric to understand how their ad ranked against those of their competitors among paid search results. Google recently announced the end of average position, which they have replaced with 4 new metrics that provide advertisers...

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Introducing the Ultimate Guide to Online Ads for Offline Sales

A major challenge for retailers today is marrying their online and offline activities. Where retail has traditionally been about the physical experience of being in-store, the online world continues to permeate every facet of the traditional retail experience. For physical retailers of all shapes and sizes, the...

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Event Summary: Showcasing Google Reporting in MakeMeReach

Last week we organized a workshop with our partner Google to showcase our expanding ad tech solution and present some of our future vision. As a Google Premier Partner since 2018, the workshop was the opportunity to present the newly launched Google reporting now available on MakeMeReach, and to outline the roadmap of...

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