The dream of every digital advertiser is the ability to serve the right ad to the right person at the right time. Tapping into user intent is the way to do exactly that. Intent can be defined as the signals a user gives about what they want or need in a given moment.
MakeMeReach CMO Joe Sweeney sat down with Matias Gaffoglio, CMO at Travel Tales Factory (Different Roads and the Wanderlust Store) for the second episode of our Summer Series LIVE to talk about building a cross-channel ads strategy.
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Artificial Intelligence is busy shaping and changing the world around us - and it’s changing digital advertising by leaps and bounds. At the same time, the customer journey has changed dramatically, becoming increasingly cross-channel.
Using influencers to promote products or services has been especially impactful for many brands on the highly visual platform that is Instagram. This type of promotion has become increasingly popular among brands, since many advertisers find that it works: one study reports that 80% of marketers found influencer...
To help you get your online ads for your retail business right, we are co-hosting a workshop with Facebook on Wednesday, June 19. We'll present the latest trends and opportunities for marketers to attract consumers via a drive-to-store strategy. We'll be joined by Guillaume Cavaroc, Facebook's Industry Manager for...
Ultra-fast 5G networks have just begun to roll out in several different countries and major phone makers are developing compatible devices. Even though 5G connections are still sparse today, one study predicts that half of US mobile connections will be on 5G by 2025. 5G connection speeds are up to 100 times faster...
In retail, businesses are constantly seeking to attract new customers to generate more sales and drive growth. We know that today’s customers are online - a recent study found that 88% of consumers pre-search their purchases online before making a purchase in-store or online - so smart digital advertising is key to...
Getting people into a shop, restaurant, dealership, or other place of business is a critical marketing objective for any business with physical locations, and online ads are a powerful tool to accomplish this. One study reported that 49% of in-store purchases today are influenced by digital interactions, over half of...
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