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The Social Ads Blog

Posts in market-trends


Video in Social Media: an interview with Jonathan Kitchen of Brave Bison

You don't have to be too intelligent to figure out that video is playing a bigger and bigger role in social media these days. Here are a few statistics that paint the picture:

  • 1.57 billion YouTube users watch 5 billion videos on average every single day. 
  • Over 500 million...
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Advertising and the GDPR: an interview with Matthias Matthiesen of IAB Europe

As of today, the General Data Protection Regulation (GDPR) comes into force in just 50 days.

Now, before those eyes glaze over at what can be a pretty mind-numbing topic, here's why you (as a social media advertiser) need to listen in!

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5 'other' social networks and what advertising looks like

Here at MakeMeReach, we’re always talking about the big four social platforms: Facebook, Instagram, Snapchat and Twitter.

So we thought - why not something a little different? In the latest episode of our 'Hello Social Ad-dicts' podcast, we've covered  5 of the social networks you might not hear as much about -...

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Share your thoughts on the future of social ads, and win!

Advertising on social media has come a long way. Facebook only made mobile ads available to brands in 2012, and lookalike audiences in 2013. Instagram introduced its first ads in November 2013 and then rolled out video ads just under a year later. Twitter introduced promoted tweets for the first time in April 2010 and...

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Not using Snapchat in your marketing mix? Here's why that's a mistake!

Snapchat is the only social network where users don’t feel judged. People don’t care about getting as many likes or followers as their friends. The fact that people can’t access others’ metrics means there is simply no competition.

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Social ad-dicts podcast

The first ever social ad tech news podcast!

Each week we digest the most important social ad media news and compile it into a concise podcast ready for your Tuesday morning commute.

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Highlights of Advertising Week Europe: 16 quotes we loved

Bringing together media, marketing, brand and technology communities from throughout Europe, Advertising Week Europe featured over 175 workshops and seminars this year, focused on key trends and issues shaping today’s global industry.

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What emojis tell us about the future of messaging

Everyone has their favourite emoji - whether it’s the heart eyes, simple smiley face, cash with wings or thumbs up, emojis are playing a bigger and bigger role everyday in our communication across SMS and messaging platforms. They’ve become icons for a new generation - heck, there’s even a feature-length movie about...

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Rihanna and Snapchat: When advertisers cross the line

With Rihanna at their head, the people of the internet are unhappy with Snapchat. The company this week received widespread criticism for approving an ad that made a joke out of domestic violence. The ad, from games publisher ‘Would you Rather’, asked users whether they would prefer to “slap Rihanna or punch Chris...

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