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The Online Ads Blog

Posts in market-trends


3 lessons in social media advertising from 2018

The year is drawing to a close and it's a good time to reflect on the big trends in social media advertising from 2018. Social media networks are constantly changing and evolving, and the best advertisers keep on top of the trends and adapt with them!

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Four quick tips to online advertising at Christmas

Christmas is a special (and magical) time of the year. And not just for families and shoppers - but for businesses too! But the issue is, unlocking the magic in your online advertising campaigns isn't always simple. Our latest eBook gives you a step-by-step approach to doing just that, and this blog post is an...
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8 of the best Marketing conferences to attend in 2019

As marketers we’re always looking for ways to stay ‘on the pulse’ of industry trends and the latest thinking. One great way to do that is by heading along to a conference or two in 2019. But there’s one issue - there are just way too many to choose from! It seems over the last few years there’s been a huge...

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How to plan your 2019 online advertising strategy

It's mid-November and planning for 2019 is already well and truly on your mind. But how do you go about putting a strategy together? With the huge number of channels available to advertisers today, where should you place your focus?

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Facebook launching Lasso shows continuing evolution of social video

Facebook last week quietly launched a new standalone video app called Lasso, thought to be its competitive offer to win users from TikTok (who has now acquired Musical.ly).

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Get more cheer with Google advertising this Christmas

The decorations are going up, it's getting colder outside, and Christmas is just around the corner! It's a cheery time of year, not just for people, but also for savvy businesses from a range of industries.

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Ads in Facebook Marketplace: a guide to keeping it contextual

The development of Facebook Marketplace over the last year or so has been impressive. The social giant has thrown itself head-long into the online commerce space, by building a tool to further facilitate what had already become one of the major uses of Facebook around the world: buying and selling.

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6 things that set the Stories format apart

Stories are changing social media. But what exactly makes them different?

If you’re going to make the most of this format in your advertising strategy, you will need to understand what sets it apart. Across the major social networks, there are slight differences in the way Stories are set up, but there are also some...

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