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Posts in market-trends


2020 vision: social ad trends to pay attention to this year

Seeing success with your digital advertising means keeping up with the pace of change in ad features, tools, and trends to stay ahead of the curve.

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How to connect with Gen Z through digital advertising in 2020

The 2.4 billion members of Gen Z are beginning to redefine what digital advertising should look like. Born between the mid-1990s and early 2000s, this generation is coming of age, with its eldest members now 23 years old. Gen Z already has significant buying power, even among the younger set still living with their...

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How social advertising has evolved in a decade

As we march on into the 2020s, it’s a great time to look back at just how far we have come in a decade of social advertising, along with the trends and technology that have brought us to where we are today. 

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Stories ads creatives, volume 2: Designing for success

Welcome to the second article in our two-part series on stories ads! If you missed the first part, you can read it here. Based on an extensive study that Facebook ran on creating effective ads in Stories, we’re diving into all of the tips and best practices you need to get the most out of your Stories ads. 

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Stories ads creatives, volume 1: Getting your approach right

One of the major trends in social media in the last few years has been the rise of the Stories format. Originally launched by Snapchat, and now present and widely adopted on networks like Instagram, Facebook, WhatsApp, and even YouTube, Stories have brought a new kind of spontaneity and authenticity to sharing on...

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Driving sales on Snapchat: new shopping insights for advertisers

Understanding shopping behavior is key to effectively reaching your customers and driving sales both online and offline. Snapchat recently released a report detailing key insights on how people use the platform throughout their journey to purchase. The report’s findings provide helpful information for advertisers to...

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Facebook Pay: what the new payments feature means for consumers and advertisers

With the recent launch of Facebook Pay, Facebook is the latest company to enter the digital payment space. The tool will let users make direct payments within the Facebook family of apps: Facebook, Messenger, Instagram, and WhatsApp. 

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What CMO spend tells us about marketing today

Marketing budgets can tell us a lot about the state of the sector today and give us insights into how marketing might evolve. A recent report by Gartner surveyed 342 marketing executives in North America and the UK, from companies with $500 million to $5 billion or more annual revenue. The report details how much...

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