Make Me Read

We are excited to partner with Paris Retail Week, taking place September 24-26, 2019. We’ll be there discussing how our cross-network advertising platform helps retailers drive store traffic and boost sales. With over 600 exhibitors and 25,000 decision-makers, Paris Retail Week...

MakeMeReach is excited to partner with AdTech London, taking place September 25-26, 2019 to showcase our powerful cross-network advertising solution. AdTech is an important gathering place for leaders in the adtech and martech industry. It’s the place to be to understand the important shifts happening in digital...

We all know that building the right audience for your online ads campaigns is essential. Even with the most original creative and compelling copy, an ad delivered to the wrong audience won’t perform well. Getting your targeting right helps you avoid wasted spend, all while driving conversions.

According to a Nielsen study, 47% of sales contribution comes from ad creative. And The Harvard Business Review found in their research that a euro invested in a highly creative ad campaign had, on average, double the sales impact of a euro spent on a non-creative campaign. 

28% of consumers say they typically discover brands via social media ads, according to one study. And when searching for inspiration or product information, 42% turn to social. These networks have become an essential part of the shopping experience for many consumers.

The dream of every digital advertiser is the ability to serve the right ad to the right person at the right time. Tapping into user intent is the way to do exactly that. Intent can be defined as the signals a user gives about what they want or need in a given moment.

MakeMeReach CMO Joe Sweeney sat down with Matias Gaffoglio, CMO at Travel Tales Factory (Different Roads and the Wanderlust Store) for the second episode of our Summer Series LIVE to talk about building a cross-channel ads strategy. 

Artificial Intelligence is busy shaping and changing the world around us - and it’s changing digital advertising by leaps and bounds. At the same time, the customer journey has changed dramatically, becoming increasingly cross-channel.