Make Me Read

You don't have to be too intelligent to figure out that video is playing a bigger and bigger role in social media these days. Here are a few statistics that paint the picture:

• 1.57 billion YouTube users watch 5 billion videos on average every single day. 
• Over 500 million...

As of today, the General Data Protection Regulation (GDPR) comes into force in just 50 days.

Now, before those eyes glaze over at what can be a pretty mind-numbing topic, here's why you (as a social media advertiser) need to listen in!

Here at MakeMeReach, we’re always talking about the big four social platforms: Facebook, Instagram, Snapchat and Twitter.

So we thought - why not something a little different? In the latest episode of our 'Hello Social Ad-dicts' podcast, we've covered  5 of the social networks you might not hear as much about -...

Advertising on social media has come a long way. Facebook only made mobile ads available to brands in 2012, and lookalike audiences in 2013. Instagram introduced its first ads in November 2013 and then rolled out video ads just under a year later. Twitter introduced promoted tweets for the first time in April 2010 and...

Snapchat is the only social network where users don’t feel judged. People don’t care about getting as many likes or followers as their friends. The fact that people can’t access others’ metrics means there is simply no competition.

Bringing together media, marketing, brand and technology communities from throughout Europe, Advertising Week Europe featured over 175 workshops and seminars this year, focused on key trends and issues shaping today’s global industry.

Everyone has their favourite emoji - whether it’s the heart eyes, simple smiley face, cash with wings or thumbs up, emojis are playing a bigger and bigger role everyday in our communication across SMS and messaging platforms. They’ve become icons for a new generation - heck, there’s even a feature-length movie about...

With Rihanna at their head, the people of the internet are unhappy with Snapchat. The company this week received widespread criticism for approving an ad that made a joke out of domestic violence. The ad, from games publisher ‘Would you Rather’, asked users whether they would prefer to “slap Rihanna or punch Chris...