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The Social Ads Blog

Posts in market-trends


New Facebook tool could ban bad advertisers! How to make sure you're not one

Facebook launched a new tool this week, aimed at further controlling the quality and truthfulness of ads on its platform. Found within the Ads Activity tab, the new tool allows users to review businesses whose ads they've interacted with, "with the hope of connecting more people...

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The latest on Instagram for business: An interview with Jenn Herman

Instagram's rise has been monumental. From humble beginnings as a photo editing and sharing app in 2010, Instagram has grown to become a major social network, where people communicate and interact with each other, engage with businesses and even go on to purchase.

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Travel business? 3 must-use ad formats!

Summer is on its way and that means holidays! For hotel and hospitality businesses, airlines, tour guides and others, this is a crucial time of year to put a good dent in the yearly revenue objective!

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The best social media & marketing conferences of 2018 so far

We’re half way through 2018 (can you believe it?) and we thought it would be a good time for a quick summary of our favourite marketing and social media conferences of 2018 so far. We’ve attended a number of conferences so far this year, keeping our finger on the pulse of everything going on and, of course, collecting...

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Snapchat Advertising: 7 takeaways from our sales season workshop

With the goal of sharing how Snapchat can help level-up ad performances in the sales season, today we co-hosted a workshop with Snapchat at their Paris offices.

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Social ad-dicts podcast

The first ever social ad tech news podcast!

Each week we digest the most important social ad media news and compile it into a concise podcast ready for your Tuesday morning commute.

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New study reveals key to reaching teens on social

A study published by Pew research last week has uncovered some interesting insights about US teens’ use and preferences of social media. Most interesting for us at MakeMeReach, and we reckon for all social advertisers, is the growing shift towards social networks that house highly visual and easily browsable content.

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Innovating within the established: An interview with Jennifer Edelberg

The latest episode of our 'Hello Social Ad-dicts' podcast is centered on the theme of innovating within the established. We discuss what it means to be innovative within an ad format or medium that is already well established.

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Spring cleaning your Social: 5 priorities

Spring is here in the northern hemisphere, and for many children far and wide it means one thing: that time of year your parents make you do a proper ‘spring clean’ of your bedroom.

It was that dreaded moment, as a kid, that you knew was coming every year. Would your parents really be cruel enough to make you spend a...

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