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The global pandemic, and the lockdowns and social distancing rules that have come with it, has drastically changed the way many brands need to do business. Even with lockdown restrictions lifting in some places, the limitations that remain in place when it comes to businesses...

Go ahead and Google “digital advertising best practices,” and you’ll come up with millions of results. Sometimes it can be difficult to know exactly which advice to follow, plus best practices can change with shifting algorithms, the rise of new networks, and more.

When it comes to paid acquisition, improving return on investment (ROI) will always be a goal, no matter the network. 

We don’t need to tell you how powerful Facebook’s advertising solutions are. With a huge user base of nearly 2.5 billion, whatever audience you want to reach probably has a presence on the network. And with its advanced targeting and wide choice of ad formats, you have lots of flexibility in how and to whom you...

Seeing success with your digital advertising means keeping up with the pace of change in ad features, tools, and trends to stay ahead of the curve.

The 2.4 billion members of Gen Z are beginning to redefine what digital advertising should look like. Born between the mid-1990s and early 2000s, this generation is coming of age, with its eldest members now 23 years old. Gen Z already has significant buying power, even among the younger set still living with their...

As we march on into the 2020s, it’s a great time to look back at just how far we have come in a decade of social advertising, along with the trends and technology that have brought us to where we are today. 

Welcome to the second article in our two-part series on stories ads! If you missed the first part, you can read it here. Based on an extensive study that Facebook ran on creating effective ads in Stories, we’re diving into all of the tips and best practices you need to get the most out of your Stories ads.