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The Online Ads Blog

Posts in market-trends


How voice assistants are changing online advertising

Voice assistants are increasingly becoming a staple in our our daily lives. Since Apple's Siri was introduced in 2011, others, like Google Assistant, have followed and voice recognition technology has significantly improved.

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4 tips for reaching a broad audience with Facebook Dynamic Ads

Facebook Dynamic Ads (DA) is a revolutionary ad format for retail, e-commerce, travel, and automotive businesses—anyone with multiple products and categories of products to sell. DA takes the product catalog that you upload and leverages behavioral information about users to automatically determine which products...

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Facebook is replacing the Relevance Score

Facebook announced in a blog post last week that three major changes are coming to its ad metrics in April, with the relevance score notably being eliminated.

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Meet MakeMeReach at One to One Monaco 2019

MakeMeReach is excited to partner with One to One Monaco, taking place March 19-21, 2019, to present our powerful online ad tech tool for retail and e-commerce. Now in its 9th edition, One to One Monaco is an event where retail and e-commerce businesses network and exchange with service providers around the latest...

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eShow Barcelona: discussing the power of social ads with Privalia

MakeMeReach was excited to participate in this year’s eShow Barcelona to showcase our powerful ad tech solution for retail and e-commerce.

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MakeMeReach to sponsor HubDay 2019

MakeMeReach will this year be sponsoring HubDay, a retail and e-commerce industry event being held on the 14th of February in Paris. Based around the theme of the 'Future of Retail and E-commerce', the day-long event will bring together over 600 C-level decision makers for a time of learning, sharing and discussion.

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Our 3 essential traits of a great online advertiser in 2019

The explosion of channels, ad formats, targeting options and reporting functionality available to online advertisers in 2019 means you need a unique set of skills. But what are they exactly?

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January Sales: how to optimize your campaigns during the rush!

So the January sales are almost here in many parts of Europe, and if you’re a retail or e-commerce business, focused on the European market, there’s no doubt your ad campaigns will be well underway.

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