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The Online Ads Blog

Posts in market-trends


Boosting Black Friday and holiday sales with Google ads

Getting your end-of-year advertising right is essential for all kinds of businesses. For retailers especially, Black Friday and holiday sales are critical, with some 40% of sales taking place in the last two months of the year. And to succeed in driving sales today, getting your...

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Facebook Collaborative Ads: bringing brands & retailers together to drive sales

Online channels are a key step in today’s customer journey, with social networks playing an important role. When searching for inspiration or product information, 42% of consumers turn to social media. So getting your social ads right is essential an essential component to driving sales for your brand.

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3 new Pinterest features for inspired shopping

As retail becomes increasingly dependent on digital to reach customers, brands need to deliver gratifying shopping experiences, bringing the parts of in-store shopping that customers love online to engage them and drive sales. Most people who are shopping want to do more than just transact. They’re looking for an...

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Advertising Studio Live! Boost your holiday sales with online ads

The end of the year, from Black Friday through Christmas, is a key period for many retailers. These events are no longer separate, but part of one long shopping period, and one that is crucial for businesses. In fact, as much as 40% of yearly sales for small and mid-sized retailers take place within the last two...

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MakeMeReach at Paris Retail Week!

MakeMeReach was excited to partner with Paris Retail Week, which took place September 24-26, 2019. We were there discussing how our cross-network advertising platform helps retailers drive store traffic and boost sales. With over 600 exhibitors and 25,000 decision-makers, Paris Retail Week is Europe’s biggest retail...

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Meet MakeMeReach at AdTech London!

MakeMeReach is excited to partner with AdTech London, taking place September 25-26, 2019 to showcase our powerful cross-network advertising solution. AdTech is an important gathering place for leaders in the adtech and martech industry. It’s the place to be to understand the important shifts happening in digital...

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Keeping Twitter ads relevant with conversation targeting

We all know that building the right audience for your online ads campaigns is essential. Even with the most original creative and compelling copy, an ad delivered to the wrong audience won’t perform well. Getting your targeting right helps you avoid wasted spend, all while driving conversions.

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What is creativity and why it matters for your online ads

According to a Nielsen study, 47% of sales contribution comes from ad creative. And The Harvard Business Review found in their research that a euro invested in a highly creative ad campaign had, on average, double the sales impact of a euro spent on a non-creative campaign. 

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