As marketing channels multiply, it’s amazing how quickly inconsistencies can creep in. From your website, to your company’s different social profiles, to email, to the way you present your brand in search and display advertising, retaining a clear and consistent brand is harder than you might think.
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The year is drawing to a close and it's a good time to reflect on the big trends in social media advertising from 2018. Social media networks are constantly changing and evolving, and the best advertisers keep on top of the trends and adapt with them!
As marketers we’re always looking for ways to stay ‘on the pulse’ of industry trends and the latest thinking. One great way to do that is by heading along to a conference or two in 2019. But there’s one issue - there are just way too many to choose from! It seems over the last few years there’s been a huge...
It's mid-November and planning for 2019 is already well and truly on your mind. But how do you go about putting a strategy together? With the huge number of channels available to advertisers today, where should you place your focus?
Facebook last week quietly launched a new standalone video app called Lasso, thought to be its competitive offer to win users from TikTok (who has now acquired Musical.ly).
The decorations are going up, it's getting colder outside, and Christmas is just around the corner! It's a cheery time of year, not just for people, but also for savvy businesses from a range of industries.