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The Online Ads Blog

Posts in market-trends


Webinar: Key Takeaways from Google Marketing Live

Google Marketing Live is an annual conference where partners and advertisers from around the world come to hear what's next in Google advertising, get deeper insight and learn new best practices to drive success.

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Google search ads: 4 new metrics to improve results

Until recently, advertisers running Google Search ads could rely on the average position metric to understand how their ad ranked against those of their competitors among paid search results. Google recently announced the end of average position, which they have replaced with 4 new metrics that provide advertisers...

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Highlights of F8 2019

F8 - Facebook's annual developer conference in sunny San Jose, California - is over for another year. The event welcomes thousands of developers, advertisers and agencies from around the world, for two full days of learning and inspiration on the future of Facebook and its family of apps.

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How voice assistants are changing online advertising

Voice assistants are increasingly becoming a staple in our our daily lives. Since Apple's Siri was introduced in 2011, others, like Google Assistant, have followed and voice recognition technology has significantly improved.

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4 tips for reaching a broad audience with Facebook Dynamic Ads

Facebook Dynamic Ads (DA) is a revolutionary ad format for retail, e-commerce, travel, and automotive businesses—anyone with multiple products and categories of products to sell. DA takes the product catalog that you upload and leverages behavioral information about users to automatically determine which products...

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Facebook is replacing the Relevance Score

Facebook announced in a blog post last week that three major changes are coming to its ad metrics in April, with the relevance score notably being eliminated.

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Meet MakeMeReach at One to One Monaco 2019

MakeMeReach is excited to partner with One to One Monaco, taking place March 19-21, 2019, to present our powerful online ad tech tool for retail and e-commerce. Now in its 9th edition, One to One Monaco is an event where retail and e-commerce businesses network and exchange with service providers around the latest...

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eShow Barcelona: discussing the power of social ads with Privalia

MakeMeReach was excited to participate in this year’s eShow Barcelona to showcase our powerful ad tech solution for retail and e-commerce.

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