One of the major trends in social media in the last few years has been the rise of the Stories format. Originally launched by Snapchat, and now present and widely adopted on networks like Instagram, Facebook, WhatsApp, and even YouTube, Stories have brought a new kind of...
Understanding shopping behavior is key to effectively reaching your customers and driving sales both online and offline. Snapchat recently released a report detailing key insights on how people use the platform throughout their journey to purchase. The report’s findings provide helpful information for advertisers to...
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With the recent launch of Facebook Pay, Facebook is the latest company to enter the digital payment space. The tool will let users make direct payments within the Facebook family of apps: Facebook, Messenger, Instagram, and WhatsApp.
Marketing budgets can tell us a lot about the state of the sector today and give us insights into how marketing might evolve. A recent report by Gartner surveyed 342 marketing executives in North America and the UK, from companies with $500 million to $5 billion or more annual revenue. The report details how much...
Video content performs especially well on Instagram compared to other formats. Statistically, videos receive 38% more engagement than image posts and over 100 million users either watching or creating Live video every day. So leveraging video in your Instagram ads can also be a great way to get the attention of your...
We don’t need to tell you that the last months of the year, from Black Friday through Christmas, are an unmissable opportunity for retail and e-commerce businesses. And with Black Friday just about a month away, you should already be in full swing with your advertising. But if you’re still working on your ads strategy...
Getting your end-of-year advertising right is essential for all kinds of businesses. For retailers especially, Black Friday and holiday sales are critical, with some 40% of sales taking place in the last two months of the year. And to succeed in driving sales today, getting your online ads right is an absolute must....
Online channels are a key step in today’s customer journey, with social networks playing an important role. When searching for inspiration or product information, 42% of consumers turn to social media. So getting your social ads right is an essential component to driving sales for your brand.
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