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Facebook Pay: what the new payments feature means for consumers and advertisers

With the recent launch of Facebook Pay, Facebook is the latest company to enter the digital payment space. The tool will let users make direct payments within the Facebook family of apps: Facebook, Messenger, Instagram, and WhatsApp. 

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What CMO spend tells us about marketing today

Marketing budgets can tell us a lot about the state of the sector today and give us insights into how marketing might evolve. A recent report by Gartner surveyed 342 marketing executives in North America and the UK, from companies with $500 million to $5 billion or more annual revenue. The report details how much...

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How to reach and convert customers with video ads on Instagram

Video content performs especially well on Instagram compared to other formats. Statistically, videos receive 38% more engagement than image posts and over 100 million users either watching or creating Live video every day. So leveraging video in your Instagram ads can also be a great way to get the attention of your...

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5 essential technical tips to get your holiday advertising right

We don’t need to tell you that the last months of the year, from Black Friday through Christmas, are an unmissable opportunity for retail and e-commerce businesses. And with Black Friday just about a month away, you should already be in full swing with your advertising. But if you’re still working on your ads strategy...

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Boosting Black Friday and holiday sales with Google ads

Getting your end-of-year advertising right is essential for all kinds of businesses. For retailers especially, Black Friday and holiday sales are critical, with some 40% of sales taking place in the last two months of the year. And to succeed in driving sales today, getting your online ads right is an absolute must....

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Facebook Collaborative Ads: bringing brands & retailers together to drive sales

Online channels are a key step in today’s customer journey, with social networks playing an important role. When searching for inspiration or product information, 42% of consumers turn to social media. So getting your social ads right is an essential component to driving sales for your brand.

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3 new Pinterest features for inspired shopping

As retail becomes increasingly dependent on digital to reach customers, brands need to deliver gratifying shopping experiences, bringing the parts of in-store shopping that customers love online to engage them and drive sales. Most people who are shopping want to do more than just transact. They’re looking for an...

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Advertising Studio Live! Boost your holiday sales with online ads

The end of the year, from Black Friday through Christmas, is a key period for many retailers. These events are no longer separate, but part of one long shopping period, and one that is crucial for businesses. In fact, as much as 40% of yearly sales for small and mid-sized retailers take place within the last two...

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