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The Online Ads Blog

Posts in market-trends


Keys to Black Friday (part 3): Be Creative

Increased competition on platforms like Facebook means advertisers need to be more creative to gain cut-through. Especially around tiles of high competition, like Black Friday, advertisers need to think outside the box to break through the 'noise'.

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Why Facebook & Google advertising work better together

In an increasingly complex and omni-channel world, more and more performance marketers are recognising that traditional attribution models are broken. Last-click attribution, commonly used in the industry to measure the effectiveness of one channel over another, simply isn’t geared towards the complex web of...

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MakeMeReach and HAVAS on stage at Facebook Global Partner Summit 2018

We were proud to have been invited by Facebook to present a session this week at the Global Partner Summit in New York.

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Keys to Black Friday (part 2): Use mobile to go local

While the value of online purchases during the Black Friday and Cyber Monday shopping weekend is growing (rising 14.4% last year to US$13.03 billion), online shopping has by no means taken over. In fact, over 90% of annual retail sales in the US still happen in brick-and-mortar stores!

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MakeMeReach at Advertising Week New York 2018

This week we're at Advertising Week New York, the worldwide gathering of marketing, advertising, technology and brand professionals. Advertising Week is a one-of-a-kind experience, now taking place across 5 global cities throughout the year, and featuring daytime seminars, workshops, networking, world-class...

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5 new Snapchat retail features, just in time for Black Friday

Last week Snap Inc. announced some major advertising additions to their main app, of particular interest for retail and e-commerce businesses - just in time for the big holiday shopping season.

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Keys to Black Friday (part 1): Start early building the right audience

The big holiday shopping season is coming around quickly. Black Friday and Cyber Monday are still major events on the retail calendar each year, with over 90% of US retail sales still taking place in brick and mortar stores. And with holiday promotions starting earlier each year, and competition for ad space at an...

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Stories: Our highlight of DMEXCO 2018

DMEXCO is the meeting place for key players in digital business, marketing, and innovation. And last week we were there in Cologne to celebrate it's 10th year, with 41,000 other attendees, as well as 1,000 exhibitors and 550 speakers.

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