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The Online Ads Blog

Posts in market-trends


5G is coming: What it means for advertisers

Ultra-fast 5G networks have just begun to roll out in several different countries and major phone makers are developing compatible devices. Even though 5G connections are still sparse today, one study predicts that half of US mobile connections will be on 5G by 2025. 5G...

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MakeMeSell event: leveraging online ads for retail success

In retail, businesses are constantly seeking to attract new customers to generate more sales and drive growth. We know that today’s customers are online - a recent study found that 88% of consumers pre-search their purchases online before making a purchase in-store or online - so smart digital advertising is key to...

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Drive-to-store: your advertising options across the major networks

Getting people into a shop, restaurant, dealership, or other place of business is a critical marketing objective for any business with physical locations, and online ads are a powerful tool to accomplish this. One study reported that 49% of in-store purchases today are influenced by digital interactions, over half of...

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Webinar: Key Takeaways from Google Marketing Live

Google Marketing Live is an annual conference where partners and advertisers from around the world come to hear what's next in Google advertising, get deeper insight and learn new best practices to drive success.

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Google search ads: 4 new metrics to improve results

Until recently, advertisers running Google Search ads could rely on the average position metric to understand how their ad ranked against those of their competitors among paid search results. Google recently announced the end of average position, which they have replaced with 4 new metrics that provide advertisers...

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Highlights of F8 2019

F8 - Facebook's annual developer conference in sunny San Jose, California - is over for another year. The event welcomes thousands of developers, advertisers and agencies from around the world, for two full days of learning and inspiration on the future of Facebook and its family of apps.

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How voice assistants are changing online advertising

Voice assistants are increasingly becoming a staple in our our daily lives. Since Apple's Siri was introduced in 2011, others, like Google Assistant, have followed and voice recognition technology has significantly improved.

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4 tips for reaching a broad audience with Facebook Dynamic Ads

Facebook Dynamic Ads (DA) is a revolutionary ad format for retail, e-commerce, travel, and automotive businesses—anyone with multiple products and categories of products to sell. DA takes the product catalog that you upload and leverages behavioral information about users to automatically determine which products...

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