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The Online Ads Blog

Posts in market-trends


Our 3 essential traits of a great online advertiser in 2019

The explosion of channels, ad formats, targeting options and reporting functionality available to online advertisers in 2019 means you need a unique set of skills. But what are they exactly?

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January Sales: how to optimize your campaigns during the rush!

So the January sales are almost here in many parts of Europe, and if you’re a retail or e-commerce business, focused on the European market, there’s no doubt your ad campaigns will be well underway.

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Stories coming to Facebook Groups: here's what it means for you

Facebook recently announced that they are rolling out Stories to Groups globally, as yet another signal that Facebook is going all in on stories.
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United online advertising: why consistent branding is key

As marketing channels multiply, it’s amazing how quickly inconsistencies can creep in. From your website, to your company’s different social profiles, to email, to the way you present your brand in search and display advertising, retaining a clear and consistent brand is harder than you might think.

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3 lessons in social media advertising from 2018

The year is drawing to a close and it's a good time to reflect on the big trends in social media advertising from 2018. Social media networks are constantly changing and evolving, and the best advertisers keep on top of the trends and adapt with them!

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Four quick tips to online advertising at Christmas

Christmas is a special (and magical) time of the year. And not just for families and shoppers - but for businesses too! But the issue is, unlocking the magic in your online advertising campaigns isn't always simple. Our latest eBook gives you a step-by-step approach to doing just that, and this blog post is an...
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8 of the best Marketing conferences to attend in 2019

As marketers we’re always looking for ways to stay ‘on the pulse’ of industry trends and the latest thinking. One great way to do that is by heading along to a conference or two in 2019. But there’s one issue - there are just way too many to choose from! It seems over the last few years there’s been a huge...

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How to plan your 2019 online advertising strategy

It's mid-November and planning for 2019 is already well and truly on your mind. But how do you go about putting a strategy together? With the huge number of channels available to advertisers today, where should you place your focus?

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