The average cost-per-acquisition varies a lot from industry to industry, but no matter what type of business you’re in, and no matter the social network you’re advertising on, acquiring customers for less will always be a goal. The less you spend on getting new customers, the...
As a digital advertiser, you’re always looking for ways to further improve performance and get more out of your ad spend. It’s a constant search for the tweaks that could lead to fresh success.
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Social media is a key piece of the puzzle in driving sales for retail businesses, be it online or offline. Today, 74% of consumers rely on social networks to help with their purchasing decisions. And for Generation Z—the next wave of consumers—social media is the number one way they discover new brands, outpacing TV,...
Facebook Marketing Partner for Technical Services (FMPTS) sounds like quite a mouthful, but what does it actually mean? Formerly known as Facebook Marketing Consultants, or FMC, FMPTS are vetted for their technical expertise and proven ability to help clients set up optimal Facebook marketing.
When people spend time on their favorite social networks or websites, they want to see content that is relevant to them—and that includes ads. When ads are personalized, they lead to better user experiences, which translates to stronger business outcomes.
Studies prove it again and again: great creative is a key component to high-performing ads. According to the Google Media Lab, approximately 70% of success of a brand campaign is driven by the creative. Another study shows that creative quality is four times more important than the media plan in driving sales. And...
For retail and e-commerce businesses everywhere, the holidays, from Black Friday through Christmas, represent a key sales period. The last two months of the year are responsible for as much as 40% of yearly sales for small and mid-sized retailers. And the holiday rush is in full swing: as of now, one quarter of...
Artificial Intelligence is changing the game when it comes to online advertising, disrupting traditional models and mindsets. And it has become a key component of ad tools across networks that can help you boost performance, deliver better ad experiences to customers, and save you time and effort.
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