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Studies prove it again and again: great creative is a key component to high-performing ads. According to the Google Media Lab, approximately 70% of success of a brand campaign is driven by the creative. Another study shows that creative quality is four times more important than...

For retail and e-commerce businesses everywhere, the holidays, from Black Friday through Christmas, represent a key sales period. The last two months of the year are responsible for as much as 40% of yearly sales for small and mid-sized retailers. And the holiday rush is in full swing: as of now, one quarter of...

Artificial Intelligence is changing the game when it comes to online advertising, disrupting traditional models and mindsets. And it has become a key component of ad tools across networks that can help you boost performance, deliver better ad experiences to customers, and save you time and effort. 

Once upon a time, marketers believed the customer journey was linear. But today, with the exponential growth in the number of marketing channels and options for consumers, the customer journey has changed dramatically.

You don’t always want to show every ad to everyone in the audience you’ve created for your ad campaign. And when your campaign is large in scale, managing and structuring your ads can be time-consuming and take a lot of effort. But we have a solution! Thanks to campaign axes in the MakeMeReach platform, you can easily...

MakeMeReach gives you the tools you need to take a unified approach to your online advertising. With our intuitive platform, it's easy to run and optimize campaigns and to build reports across networks, and you see the big picture of your online advertising in one place. MakeMeReach also provides you with powerful...

Artificial intelligence is changing digital advertising today in big ways, impacting everything from optimization to creative to measurement and more. 

The success of your online ads depends on many factors, from ad placement, to objectives, to audiences and more. And while all of these aspects play into your online advertising success, your creatives are what draw people in and convey the message you’re trying to communicate. Simply put, creatives are key to ad...