Make Me Read

Stories have proven to be a great way for brands to effectively reach customers across social networks. They can help you regularly connect and interact with audiences both from an organic and an advertising point of view.

Setting up and executing a cross-channel media plan is a complex task involving many people and consisting of many layers. It can be difficult to collaborate efficiently with everyone who has a hand in the media plan, and has typically involved spreadsheets that require constant updates and multiple versions. It's...

MakeMeReach provides powerful features to help you optimize and get more out of your online ads: media planning, advanced automation and AI, customizable cross-network reporting, simplified campaign creation, and more.

The average cost-per-acquisition varies a lot from industry to industry, but no matter what type of business you’re in, and no matter the social network you’re advertising on, acquiring customers for less will always be a goal. The less you spend on getting new customers, the greater your margin.

As a digital advertiser, you’re always looking for ways to further improve performance and get more out of your ad spend. It’s a constant search for the tweaks that could lead to fresh success.

Social media is a key piece of the puzzle in driving sales for retail businesses, be it online or offline. Today, 74% of consumers rely on social networks to help with their purchasing decisions. And for Generation Z—the next wave of consumers—social media is the number one way they discover new brands, outpacing TV,...

Facebook Marketing Partner for Technical Services (FMPTS) sounds like quite a mouthful, but what does it actually mean? Formerly known as Facebook Marketing Consultants, or FMC, FMPTS are vetted for their technical expertise and proven ability to help clients set up optimal Facebook marketing.

When people spend time on their favorite social networks or websites, they want to see content that is relevant to them—and that includes ads. When ads are personalized, they lead to better user experiences, which translates to stronger business outcomes.