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Facebook advertising is powerful - you already knew that. But to really get the most out of your investment you need to have the Facebook pixel correctly installed.
Facebook last week launched the 'Instant Experience' ad format - effectively a rebranding of Facebook Canvas, whose popularity has soared over the past year. The social giant notes that the number of campaigns featuring this highly immersive format has more than doubled in the last 12 months.
The Facebook auction can be complicated. A big part of winning in the auction is getting your bid right. And to do that you'll need to select the right bid type, to ensure your ads are optimized for the action you're trying to drive.
No matter what industry you're in, your business will be interested in acquiring customers more cheaply. It’s pretty straightforward - the less you pay to get a new customer, the greater your margin, and the more profit your business makes - and the happier your boss is with your work!