Make Me Read

What’s better than managing your online advertising campaigns in a cutting-edge tool? Not having to manage them much at all!

What if online advertisers are seeing in 2D? What if you are missing a crucial layer of insight - a deeper level of vision - that could bring clarity on the full customer journey?

Facebook advertising is powerful - you already knew that. But to really get the most out of your investment you need to have the Facebook pixel correctly installed.

Facebook last week launched the 'Instant Experience' ad format - effectively a rebranding of Facebook Canvas, whose popularity has soared over the past year. The social giant notes that the number of campaigns featuring this highly immersive format has more than doubled in the last 12 months.

As humans, we tend to enjoy doing the the tasks we know - those ones we are comfortable with, have done before and feel like we've mastered. But what if some of that work doesn't add a lot of value? What if it could be automated?

The Facebook auction can be complicated. A big part of winning in the auction is getting your bid right. And to do that you'll need to select the right bid type, to ensure your ads are optimized for the action you're trying to drive.

No matter what industry you're in, your business will be interested in acquiring customers more cheaply. It’s pretty straightforward - the less you pay to get a new customer, the greater your margin, and the more profit your business makes - and the happier your boss is with your work!

Facebook today has announced the launch of playable ads - an interactive ad format allowing users to engage in feed with the experience of an app or game, before clicking through to download it.