Make Me Read

So your company runs or owns a number of different stores. You’re setting up a campaign and, quite rightly, would like to split your Facebook campaign budget across stores, depending on their individual sizes, values or budgets.

If you’re an e-commerce business, here’s a statistic that should scare you: 97% of visitors, on average, will leave your website without making a purchase the first time. So what can you do? Are you simply wasting a whole lot of money, time, and effort attracting them to your site? Or are there some actions you can...

Did you know that the 2014 FIFA World Cup inspired 1 billion Facebook interactions from over 220 million Facebook users? For millions of people, in literally every corner of the planet, the month-long competition means regular life goes on hold - working and sleeping patterns change, as well as buying habits!

If your business has a focus on lead generation, you need to be using Facebook Lead ads. Lead ads are an innovative Facebook ad format that make forms simpler for users and more valuable for business.

Relevance Relevance Score is a tool provided by Facebook, centered on the relationship between your ad and its target audience. It’s a number from 1-10 (1 being very bad and 10 being very good) which you should keep an eye on when optimizing your campaigns.

Are you just getting started with advertising on social media? We know it can be daunting! With the huge variety of different platforms, ad formats and targeting options it can be hard to know where to start.

Facebook last week announced that in July 2018 it will removing a number of ads metrics. The social media giant has identified a series of metrics that are either dated or ‘unhelpful’.

Picture this: it’s a cold, rainy Monday morning in the dead of winter. You’re queuing up at the bus stop on your way to work with only one thing on your mind: “I NEED to book a holiday”. You know you want to spend a couple of weeks lying on the beach in the sun...but where?