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The Online Ads Blog

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AI recommendations: making cross-network optimization easy

As a digital advertiser, you’re always looking for ways to further improve performance and get more out of your ad spend. It’s a constant search for the tweaks that could lead to fresh success.

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Unlock your Facebook ads potential at our workshop!

Social media is a key piece of the puzzle in driving sales for retail businesses, be it online or offline. Today, 74% of consumers rely on social networks to help with their purchasing decisions. And for Generation Z—the next wave of consumers—social media is the number one way they discover new brands, outpacing TV,...

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6 reasons to work with a Facebook Marketing Partner for Technical Services

Facebook Marketing Partner for Technical Services (FMPTS) sounds like quite a mouthful, but what does it actually mean? Formerly known as Facebook Marketing Consultants, or FMC, FMPTS are vetted for their technical expertise and proven ability to help clients set up optimal Facebook marketing.

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With AI, the future of advertising is personalized

When people spend time on their favorite social networks or websites, they want to see content that is relevant to them—and that includes ads. When ads are personalized, they lead to better user experiences, which translates to stronger business outcomes. 

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MakeMeReach partners with CREADS to boost creative performances

Studies prove it again and again: great creative is a key component to high-performing ads. According to the Google Media Lab, approximately 70% of success of a brand campaign is driven by the creative. Another study shows that creative quality is four times more important than the media plan in driving sales. And...

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Driving holiday sales across networks at Advertising Studio Live

For retail and e-commerce businesses everywhere, the holidays, from Black Friday through Christmas, represent a key sales period. The last two months of the year are responsible for as much as 40% of yearly sales for small and mid-sized retailers. And the holiday rush is in full swing: as of now, one quarter of...

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AI tools to help you save time and optimize performance

Artificial Intelligence is changing the game when it comes to online advertising, disrupting traditional models and mindsets. And it has become a key component of ad tools across networks that can help you boost performance, deliver better ad experiences to customers, and save you time and effort. 

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Cross-network advertising webinar: practical tips to better performance

Once upon a time, marketers believed the customer journey was linear. But today, with the exponential growth in the number of marketing channels and options for consumers, the customer journey has changed dramatically.

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