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The Online Ads Blog

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Let us help you get the Facebook Pixel correctly installed!

Facebook advertising is powerful - you already knew that. But to really get the most out of your investment you need to have the Facebook pixel correctly installed.

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Facebook Canvas is now 'Instant Experience': our analysis

Facebook last week launched the 'Instant Experience' ad format - effectively a rebranding of Facebook Canvas, whose popularity has soared over the past year. The social giant notes that the number of campaigns featuring this highly immersive format has more than doubled in the last 12 months.

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5 areas to automate in your social advertising

As humans, we tend to enjoy doing the the tasks we know - those ones we are comfortable with, have done before and feel like we've mastered. But what if some of that work doesn't add a lot of value? What if it could be automated?

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CPC, oCPM or CPA - in Facebook advertising which is best?

The Facebook auction can be complicated. A big part of winning in the auction is getting your bid right. And to do that you'll need to select the right bid type, to ensure your ads are optimized for the action you're trying to drive.

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CPA too high? Take these steps to lower it

No matter what industry you're in, your business will be interested in acquiring customers more cheaply. It’s pretty straightforward - the less you pay to get a new customer, the greater your margin, and the more profit your business makes - and the happier your boss is with your work!

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Introducing Facebook playable ads

Facebook today has announced the launch of playable ads - an interactive ad format allowing users to engage in feed with the experience of an app or game, before clicking through to download it.

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Here's the workaround to boosting your Facebook Live!

Facebook Live can be a great way to get the word out about your brand or service, or just an interesting and engaging way to build relationships with your audience.

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Let us be your Social Ad 'Campaign Sitter' this Summer

If you're a parent, you'll know how crucial a good babysitter can be for keeping your sanity! It's reassuring to know there's a steady and reliable person you can call when you just need a break or a night out.

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