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Generation Z — those born in the mid-90s through to at least the mid 2000s — may not loom as large as Millennials on your company’s radar, but they are the next wave of customers.

Have you ever been to a live auction? Whether it was for a house, a painting or a piece of antique furniture, auctions are always full of eager anticipation and high hopes. The inner workings of the Facebook ad platform aren’t too different.

Here at MakeMeReach, we've made it out mission to help social ad experts level-up! That's why we write this blog, run a weekly Facebook LIVE social news update and why we regularly interview social media experts for our very own podcast!

The annual summer sales period is the highlight of the yearly calendar for many retailers and e-commerce businesses. Typically taking place throughout June and July (depending on the city and country), these few weeks represent an important part of the yearly turnover for many stores. So it’s crucial retailers and...

An eMarketer report from July 2017 placed the value of the retail market in Western Europe last year at US$3.818 trillion. During the summer sales period starting in June each year, no less than 26 million people take to the internet to get the best deals, spending an average of 199 euros each! Retail in Europe is a...

In an industry that is constantly moving and changing, it can be really hard to keep on top of the news that matters.