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Introducing the ultimate guide to united online advertising

Once upon a time, marketers believed the customer journey was linear. And, years ago, maybe there was a lot of truth to that. But today, with the exponential growth in the number of marketing channels and options for consumers, the customer journey has changed dramatically.

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Video: still seeing your online advertising in silos?

Social ads and Display & Search: are you still seeing them in silos? It's time to get realistic - a single click alone never leads to purchase.

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Introducing the ultimate guide to online advertising joy this Christmas

Christmas conjures up all sorts of feelings. For you it could be memories of time spent celebrating with family, the excitement of opening presents, the chilly weather or even regrets of having eaten a little too much at Christmas dinner!

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Introducing the quick-flip guide to online advertising in retail

Did you know 90% of US retail sales still take place in brick-and-mortar stores? While online shopping has by no means put established brick-and-mortar retailers out of business, the retail industry has changed.

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The 'Stories' format in social media: the ultimate guide

Stories are powerful. And human beings crave them. All sorts of studies have suggested that storytelling stimulates the human brain in a way hard facts never can.

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Introducing the complete guide to Black Friday advertising

October is here and that means the holiday shopping season is just around the corner! Taking place from the 23rd to the 26th of November this year, the whole of Thanksgiving weekend has become one of the year's biggest shopping events worldwide.

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Reaching Gen Z Audiences: The Ultimate Guide

Generation Z — those born in the mid-90s through to at least the mid 2000s — may not loom as large as Millennials on your company’s radar, but they are the next wave of customers.

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The Ultimate Guide to Advertising on Instagram: August 2018 edition

Instagram’s user base has grown dramatically since the platform’s creation in 2010. With 1 billion monthly active users, Instagram offers a unique opportunity for marketers to reach their target audiences through advertising.

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