Once upon a time, marketers believed the customer journey was linear. And, years ago, maybe there was a lot of truth to that. But today, with the exponential growth in the number of marketing channels and options for consumers, the customer journey has changed dramatically.
Social ads and Display & Search: are you still seeing them in silos? It's time to get realistic - a single click alone never leads to purchase.
Receive a summary of our new articles once a week
Christmas conjures up all sorts of feelings. For you it could be memories of time spent celebrating with family, the excitement of opening presents, the chilly weather or even regrets of having eaten a little too much at Christmas dinner!
Did you know 90% of US retail sales still take place in brick-and-mortar stores? While online shopping has by no means put established brick-and-mortar retailers out of business, the retail industry has changed.
Stories are powerful. And human beings crave them. All sorts of studies have suggested that storytelling stimulates the human brain in a way hard facts never can.
October is here and that means the holiday shopping season is just around the corner! Taking place from the 23rd to the 26th of November this year, the whole of Thanksgiving weekend has become one of the year's biggest shopping events worldwide.
Generation Z — those born in the mid-90s through to at least the mid 2000s — may not loom as large as Millennials on your company’s radar, but they are the next wave of customers.
Instagram’s user base has grown dramatically since the platform’s creation in 2010. With 1 billion monthly active users, Instagram offers a unique opportunity for marketers to reach their target audiences through advertising.
Loading...
End of content
No more pages to load
