Since the platform's creation in 2010, Instagram has greatly evolved, and its user base has grown dramatically. With 1 billion monthly active users, Instagram offers a unique opportunity for marketers to reach their target audiences through advertising.
Generation Z—those born in the mid-90s through to at least the mid 2000s—are the next wave of customers. For many businesses, Gen Zers already make up the majority of their client base, so knowing how to reach and engage them on social media is critical for long-term success.
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A major challenge for retailers today is marrying their online and offline activities. Where retail has traditionally been about the physical experience of being in-store, the online world continues to permeate every facet of the traditional retail experience. For physical retailers of all shapes and sizes, the...
In retail, the separation between the online and offline world is blurred today. Thanks to the demands of omni-channel customers, in-store activities and online ones must now be interconnected and interdependent, meaning retailers no longer have the option of running two separate strategies.
Facebook Dynamic Ads (DA) are a revolutionary ad product. The format allows advertisers to reach new customers and generate conversions from existing ones - faster, more efficiently and at a greater scale than ever before.
Deciding your approach to digital advertising in 2019 is no easy feat. With a huge proliferation of channels, formats, targeting and retargeting options, it’s easy to get lost in it all! Which networks best suit your business? What are the latest innovations in advertising and how can you make sure you are across them...
Once upon a time, marketers believed the customer journey was linear. And, years ago, maybe there was a lot of truth to that. But today, with the exponential growth in the number of marketing channels and options for consumers, the customer journey has changed dramatically.
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