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Webinar: reaching Gen Z audiences on social

Generation Z—those born in the mid-90s through to at least the mid 2000s—are the next wave of customers. For many businesses, Gen Zers already make up the majority of their client base, so knowing how to reach and engage them on social media is critical for long-term success.

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Introducing the Ultimate Guide to Online Ads for Offline Sales

A major challenge for retailers today is marrying their online and offline activities. Where retail has traditionally been about the physical experience of being in-store, the online world continues to permeate every facet of the traditional retail experience. For physical retailers of all shapes and sizes, the...

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Introducing the Ultimate Guide to Mobile-First Marketing

Marketing must be mobile today. Smartphones are almost ubiquitous, and consumers use them in a whole host of ways in their daily lives. From discovering and researching, to comparing and purchasing on the go, getting your mobile marketing right is crucial to success in almost every industry.
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Webinar Replay: Becoming a "Phygital" Retailer

In retail, the separation between the online and offline world is blurred today. Thanks to the demands of omni-channel customers, in-store activities and online ones must now be interconnected and interdependent, meaning retailers no longer have the option of running two separate strategies.

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Introducing the complete guide to Dynamic Ads: 2019 edition

Facebook Dynamic Ads (DA) are a revolutionary ad product. The format allows advertisers to reach new customers and generate conversions from existing ones - faster, more efficiently and at a greater scale than ever before.

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Online advertising in 2019: our overview eBook

Deciding your approach to digital advertising in 2019 is no easy feat. With a huge proliferation of channels, formats, targeting and retargeting options, it’s easy to get lost in it all! Which networks best suit your business? What are the latest innovations in advertising and how can you make sure you are across them...

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Introducing the ultimate guide to united online advertising

Once upon a time, marketers believed the customer journey was linear. And, years ago, maybe there was a lot of truth to that. But today, with the exponential growth in the number of marketing channels and options for consumers, the customer journey has changed dramatically.

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Video: still seeing your online advertising in silos?

Social ads and Display & Search: are you still seeing them in silos? It's time to get realistic - a single click alone never leads to purchase.

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