Creativity has always been a central pillar of advertising, since long before the age of digital. It’s the vehicle that tells your brand’s story. Your creatives evoke an emotional response in the people seeing your ads, helping them remember who your brand is and what it stands...
If anything remains constant in marketing, it’s consistent change and evolution. Consumer habits, technology, and the way we consume media have always driven changes in the way advertisers reach customers. Go back many decades, and print advertising was the way to speak to customers, before radio and then...
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The holidays are an important time for many of us. It calls to mind all kinds of associations: time spent with family and friends, opening presents by the Christmas tree, moments shared around the holiday dinner table.
Artificial Intelligence is busy shaping the world around us, and it's changing digital advertising by leaps and bounds. Marketing runs on data, and the machines and algorithms we have today can process and leverage that data more quickly and efficiently than unassisted humans ever could.
Since the platform's creation in 2010, Instagram has greatly evolved, and its user base has grown dramatically. With 1 billion monthly active users, Instagram offers a unique opportunity for marketers to reach their target audiences through advertising.
Generation Z—those born in the mid-90s through to at least the mid 2000s—are the next wave of customers. For many businesses, Gen Zers already make up the majority of their client base, so knowing how to reach and engage them on social media is critical for long-term success.
A major challenge for retailers today is marrying their online and offline activities. Where retail has traditionally been about the physical experience of being in-store, the online world continues to permeate every facet of the traditional retail experience. For physical retailers of all shapes and sizes, the...
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