Client Stories

Tristar skyrockets purchases with Facebook ads on MakeMeReach

Written by
16 Dec, 2019

TristarGuided by the belief that “quality shouldn’t be a luxury,” Tristar Products markets and sells quality appliances at affordable prices. The company strives to create #1 brands worldwide offering "Unbeatable Basics": essential household products that solve everyday problems, helping to make life easier and more enjoyable.

2019 was a strategically significant year for Tristar and, in collaboration with celebrity chef Emeril Lagasse, the company launched the Emeril Lagasse Power AirFryer 360. To maximize ROI and ensure their scaled Facebook advertising investment would be put to the best possible use, Tristar sought a partnership that would bring both strategic and operational value. And they found that trusted partner in MakeMeReach.

Click to read the full Success Story

A tripartate relationship, unique expertise

Screenshot 2019-12-15 at 14.08.27Thanks to MakeMeReach’s long standing partnership with Facebook, the efforts to scale Tristar’s success included, from the very start, input and insight from the Facebook US team. A close tripartite relationship has evolved, with both MakeMeReach and Facebook bringing an enhanced level of unique expertise to Tristar’s strategy and account.

Between January and July 2019, Tristar’s Facebook budget was scaled, with an associated increase in the volume of purchases, by 3x.

Reaching scaled success

This 6-month road to scaled success was brought about by a number of strategic actions.

Initially, through a collaborative process, a global social media strategy was formulated for Tristar. This helped to set some guiding objectives and to create a clear structure for Tristar’s cross-network paid advertising activities. The foundation of this strategy was learnings pulled from historical customer journeys, to ensure all campaigns going forward would better align with the way customers shop.

In close collaboration with Facebook, the MakeMeReach team focused on implementing best-practices for each of Tristar’s campaigns and ad sets. These best-practices included recommended optimization, automatic placements, and Campaign Budget Optimization (CBO). 

beta_testIn addition, thanks to the tripartite relationship incorporating Facebook US, Tristar was able to gain access to a whole host of new features and ad products, including the Facebook Marketplace and Search placements. This access to exclusive BETAs meant the MakeMeReach team could innovate and better A/B test a variety of options on Tristar’s campaigns, using the learnings to adapt the business strategy as time went on.

What the client says

Tristar CEO“MakeMeReach makes our time more efficient; having partners who understand and help troubleshoot our challenges is critical. MakeMeReach gives us the opportunity to manage larger budgets and maximize our ROI. We treat them as an extension of our department and love the level of support we receive from our account team.” -Keith Mirchandani, President and CEO of Tristar Products, Inc.

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About Kat Peake Kat is the Content Marketing Manager here at MakeMeReach. She keeps her finger on the pulse to bring our readers the latest news about our platform's solutions and online ad tech.

All posts by Kat Peake