Uniting networks at MakeMeSell in Madrid

Written by
28 Jun, 2019

Here at MakeMeReach, we believe that online ads networks are stronger together. The modern consumer moves seamlessly between online channels. And no matter the industry, the path to purchase zig-zags from one network to another and involves a succession of touch points. A single ad click on a single network is never fully responsible for a purchase.

ideaMarketing strategies today need to reflect this reality. Breaking your online ads out of silos and creating 3D, cross-channel campaigns can lead to significantly improved performance. Each network has its strengths, and when you combine them as part of your ads strategy, great things can happen. 

That was also the key takeaway from our event MakeMeSell in Madrid, where MakeMeReach did what we do best - brought networks together. We gathered speakers from Facebook, Google, Twitter, and Snapchat to dive into the advertising solutions available to help today's retailers scale their business.

Watch the recap video in English


Watch the recap video in Spanish


MakeMeSell was also an opportunity for the speakers to hear straight from the clients. “We really like this kind of event where we have the opportunity to work with customers and understand the demands of the market,” said Aleix Casals, Sales Executive at Twitter

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Adding value to each network

Another key takeaway from MakeMeSell is the value that the MakeMeReach platform adds to what each network offers. “At Snapchat, MakeMeReach is really beneficial for us,” according to Julio Simal, Sales Director at Snapchat. “They give us wider penetration in the market, and they help the clients know better how we can work with them, and how all our technological advances can make them [stand out] in the market.”

partnershipAccording to Carlos García Moreno-Torres, Channel Sales Strategic Partner Manager at Google, “Google is a partnerships company, and we like to partner with companies like MakeMeReach to build and customize the perfect solutions for certain segments of advertisers.” 

Watch the video recap of the event above to hear some more event takeaways from speakers and attendees.

Our eBook

Learn more about uniting your online ads with our guide to United Online Advertising. Download the eBook and learn:

  • MMR_LandingPage_ONLINE-AD-UNITEDThe value of social ads and search ads in isolation
  • Each of the major networks and their specific strengths: Facebook, Instagram, Google, Snapchat and Twitter
  • Some key reasons why social and search advertising are stronger together
  • An example of how the modern consumer moves seamlessly between online channels, on their journey towards making a purchase
  • Practical tips to uniting your online advertising activity.
The Ultimate Guide to United Online Advertising Download the eBook

About Kat Peake Kat is the Content Marketing Manager here at MakeMeReach. She keeps her finger on the pulse to bring our readers the latest news about our platform's solutions and online ad tech.

All posts by Kat Peake