Resources

Webinar: reaching Gen Z audiences on social

Written by
19 Apr, 2019

Generation Z—those born in the mid-90s through to at least the mid 2000s—are the next wave of customers. For many businesses, Gen Zers already make up the majority of their client base, so knowing how to reach and engage them on social media is critical for long-term success.

To help you get it right, we’re hosting a 30-minute webinar on April 25th, starting at 4:30pm CEST. Register now!

Register for the webinar

 

Our Webinar

gen z webinarGen Z can be perplexing and hard to define. Fluidity of lifestyle and priorities mean they don’t respond to traditional marketing like Gen X, and they aren’t as concerned with labels and experiences as Millennials. Instead, keys to reaching Gen Z include authenticity, collaboration and complex storytelling.

Once you know more about this generation, you can use those keys to unlock engagement and drive action on a number of social networks. In our webinar, we’ll cover:

  • What makes this younger generation so different, even from Millennials
  • Why authenticity, collaboration and complex storytelling are so important in reaching Gen Z individuals
  • Insights about Gen Z's media consumption and social media habits
  • Tips and best-practices to reaching Gen Z audiences with ads on Snapchat, Instagram, Facebook and Twitter.

Webinar presenter

joesJOE SWEENEY

Chief Marketing Officer
@ MakeMeReach

Register for the webinar Click to Register

About Kat Peake Kat is the Content Marketing Manager here at MakeMeReach. She keeps her finger on the pulse to bring our readers the latest news about our platform's solutions and online ad tech.

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